THE BPAMOCO FINLAND CASE Team 3: Planning Mikko Kärnä Jussi Ojutkangas Tomi Tuominen Sari Vesterinen

ORGANIZATION CHART YEAR ONE

Human Resource Descriptions CEO Responsible for Finland, Russia and Baltic Reports to US HQ Communicates and cooperates with Functional VPs and Regional Managers Controls and organizes the expansion to east

Human Resource Descriptions Country Managers Report to the CEO Finland Responsible for specific market areas Cooperation with functional departments and CEO Finland Responsible for strategic plan implementation

Human Resource Descriptions Functional VPs Report to CEO and Regional Managers Cover operational activities in Finland, Baltic & Russia  assistants role very important Outsourcing one of responsibilities

Human Resource Descriptions Regional Manager Responsible for openings and site locations with VPs Coordinates marketing & PR Reports to Country Manager Implements local level marketing strategies Franchisee control / cooperation Facility managers supervision

Human Resource Descriptions Facility Manager Day-to-day management Cooperation with Regional Managers Facility specific marketing & promotion Branding and company image

Job Analysis FJA – quantitative method – describes the contents of jobs reduces conflicts

Key Jobs CEO -Controls the whole operation -Coordinates between East and West Country Managers -Strategic expansion implementation -Controls business operations in their own countries and are responsible of them Regional Managers -Responsible for the Facility Managers -They have to know what really happens

PLAN: YEAR 1 Launching operation throughout Finland Opening 1/3 of the facilities Management training in the U.S (facility & regional)  local implementation Country managers prepare expansion Outsource functions (security & marketing) Marketing Dpt. implements global marketing strategies Create internal communication

PLAN : YEARS 2 - 4 Within 3 years all facilities operating Baltic in year 3 starting with Estonia(HQ) Domestic growth, gain market share Implement FJA, future personnel needs Additional recruiting with expansion Organizational restructure  Country manager to Finland Baltic management training in Finland(yr2) Three regional managers in Baltic

ORGANIZATION CHART AFTER FIVE YEARS

PLAN: YEAR 5 “Sky is the limit” Expansion in Baltic (Latvia, Lithuania), Scandinavia? Expansion to Russia? HQ in Finland the center of new markets

The End