Chapter 7 Mobile Commerce— The Business of Time
Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)
What Is M-Commerce? Nets: Internet, Intranet, wireless M-commerce is e-Commerce over wireless network Transmission of user data without wires
Wireless Devices Cell Phone PDA (Personal Digital Assistant) Wireless Email Devices (Blackberry)
A PDA Example
Why Wireless? M-commerce offers several benefits: Convenience Flexibility Efficiency Anytime, anywhere access
Why Wireless Standards? Standards = protocols Wireless network sharing Example: Roaming -> win-win Win for user: use of wireless device (cell) Win for wireless providers
Two Wireless Protocols Standard for wireless networking Standard for computer applications running on the wireless networks
Wireless LAN The most common standard for wireless networking is Wireless Local Area Networks, or WLAN WLAN design is flexible and is becoming cheaper to deploy, but it travels only 150 feet Wi-Fi and Bluetooth
Wireless Application Protocol (WAP) The protocol for wireless applications An open, global, industry-wide mobile specification for wireless network architecture; application environment and a set of communication protocols
How WAP works?
WAP Limitations (opportunities) Low-power Small screens with questionable clarity Limited device memory Small keypads and no mouse Questionable connections for reliability High latency before making the connections.
Exercises What is the business transactions in a non-PC environment? – m-Commerce What is the most obvious benefit of Wireless Web? - time Other benefits – convenience, flexibility What creates personalized user experience for m-Commerce? – location
Summary What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)