What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP 2010 Grinspoon Institute Conference "Telling.

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Presentation transcript:

What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP 2010 Grinspoon Institute Conference "Telling Our Stories" November 21 st, 2010

“I swear it was six- feet tall and at least two hundred pounds – I fought it for an hour and almost had it in the water when the line snapped”

Once upon a time, there was…

The 10 Commandments of Good Storytelling

The 10 Commandments of Good Storytelling # 1 Stories are always about people Israelites leaving the desert

The 10 Commandments of Good Storytelling # 2 Your protagonist must want something

The 10 Commandments of Good Storytelling # 3 Fix your story in time and space

The 10 Commandments of Good Storytelling # 4 Let your characters speak for themselves

The 10 Commandments of Good Storytelling # 5 Surprise the audience

The 10 Commandments of Good Storytelling # 6 Speak the audience’s language

The 10 Commandments of Good Storytelling # 7 Stir up emotions

The 10 Commandments of Good Storytelling # 8 Stories don’t tell – they show

The 10 Commandments of Good Storytelling # 9 Include a “moment of truth”

The 10 Commandments of Good Storytelling # 10 Stories must have meaning NEVER GIVE UP!

The 10 Commandments of Good Storytelling 1.Stories are always about people 2.Your protagonist must want something 3.Fix your story in time and space 4.Let your characters speak for themselves 5.Surprise the audience 6.Speak the audience’s language 7.Stir up emotions 8.Stories don’t tell – they show 9.Include a “moment of truth” 10.Stories must have meaning

Why are some stories meaningful and memorable to us and others are not?

So, What’s Your Story?

How can my story have the greatest impact? The 3 stages of your 3-minute story: 1. “BEFORE” 2. “INTERVENTION” 3. “AFTER”

What is Your Donor’s Story? Ask QUESTIONS and LISTEN:

When were you here last?

What did you love about camp? 23 What propelled him/her?

What values do you have today… that were deepened at camp?

What are you passionate about today – that you first became aware of at camp? 25

Never underestimate the power of one step.

Or the power of doing things together.

What skill do you have today that you learned at camp?

How many places are there to share about the impact of camp?

How is this for a fundraising idea?!

RESOURCES This Presentation: Electronic Handout for this Session: PEJE Storytelling Resource: aries/story-marketing-tool-web.pdf aries/story-marketing-tool-web.pdf Andy Goodman’s site:

What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP 2010 Grinspoon Institute Conference "Telling Our Stories" November 21 st, 2010