Green Beans Category Audit Austin Lyles Taylor Wilson.

Slides:

Advertisements

Similar presentations

Bacon Rachel Mooreland Bridgette Smith Anita Walker.

Advertisements

APPLE SAUCE RETAIL BUYING AND MERCHANDISE FALL 2014 By Ashley Cates and Alyssa Mueller.

JORDAN BRAINARD & ASHLEY JONES Granola Bars Semester Project 2012.

Nathan Pugh Kaleah Thomas. Demographics Role Assessment Strategy Recommendations HH Demo 52 wks ending 12/27/03 52 wks endings 12/29/07 SIZE MEM

Category Audit By: Brayden Wood.  6 total stores audited: Wal-Mart, Target, Sam’s, Walgreens, Dollar General and Harps  Supplier retains most of control:

Grape Juice Fall 2014 By: Phillip Wallace Professor: Bob Stassen Class: MKTG 4443.

Bacon Audit Fall, 2013 Mitchell Wayman Boe Armstrong.

Olive Oil Category Analysis Maria Bueno Lily Jin.

Kristen Hopkins. Introduction 5 stores audited in Fayetteville, AR 100 total SKUs Overall, retailer is not in control Category mostly controlled by Sunshine.

Ramen Noodles TAYLOR LICAUSE. Snapshot Demographics.

Semester Category Project Fall 2013 Antacids Dan Beahm.

Energy Drinks Hannah Mertz & Art Guillen. Breakdown of the presentation will include discussing the following three areas for our category of energy drinks:

Ryan Lawson Jacob Cockrell Lauren Hamilton.  Audited 12 stores  Wal Mart, Target, Harp’s, Colliers, Wal Mart Neighborhood Market, Walgreens  Supplier.

 Adam Hoffman  Justin Hamby  Isaac Lane.  In the tuna category, all evidence indicates that Starkist is in complete control of the category.  They.

Rob Lovejoy Category: Green Beans - Canned. Overview Total category sales for canned green beans in 2007 was $448, total category sku’s 27% Item.

Tuna Audit Sam Heneger Ally Martin Will Dunlap. Flagship Sales Dollar Volume HighMediumLow Core Traffic Cash Machine Under Fire Maintain Rehab Gross Margin.

Green Tea Thea Morrill Lana Hacker. Supplier Is in Control  Strong Brand Presence  Private label has a weak presence.

A Look at the Sugar Category Isela Mercado-Ulloa.

Ramen Noodles By: James Gallagher Matt Nelson. Stores Audited Fayetteville ▫Walmart Wedington-10 ▫Harps Fiesta-18 ▫Target-3 ▫Harps Crossover-24 ▫Harps.

Category Project Condoms Rebecca Moix Erin Rowland Major Venable.

Logan Ballew David Hill.   Total alcohol sales in the U.S. is $59.24 billion  Bourbon is responsible for $3.8 billion in sales  Jack Daniels is the.

STEPHANIE CLEMENT Category Project - Gin. Gin Snapshot Summary.

By Jason Klotz Overview Total category sales for Barbecue Sauces in 2007 was $247,875, total category SKUs 25.6% item dollars on deal Private.

Barbeque Sauce Dalton Galloway Trevor Gamradt. Category Role Blattberg’s Category Role: “Core Traffic” High sales volume, with a large number of households.

What’s Going on With Gin Joey McHugh & Brendon Doran.

Brownie Mix Jack Veader Mack Yeary. A.C. Nielsen Product Snapshot TOTAL COOKIES & BROWNIES (DOUGH PROD) OZ. Total Consumption BehaviorScape Framework.

 Dustin Cain.  In 2007, Kidney/Red Beans had sales of 127 million dollars.  Of those sales, Private Label accounted for about 57 million dollars. 

Energy Drinks Morgan Plumlee and Elizabeth Monnig.

Katie Clark Reed Taylor. Introduction to Artificial Sweeteners $606 million in annual revenue 31.42% item penetration Category dominated by a few strong.

Canned Corn Spring 2014 BY: ETHAN TOLAND & JOHN ALBERTSON Our Category: Canned Corn is a staple good in every retail store, targeting the older and larger.

“Grain” Milks Category Analysis Jordan Frevert Fall 2010.

Keurig. Amanda Knapp Mitchell Loewen Silvia Pena Torres.

Category Management Oatmeal Ryan Knotts and Reid Knotts.

Artificial Sweeteners Caitlyn Fitzgerald Courtney Spalding Caitlin Steiner Caitlyn Fitzgerald Courtney Spalding Caitlin Steiner.

Apple Juice Nate Wolfe | Bo Renner. Category Snapshot TOTAL APPLE JUICE (JC,DRK-CAN,BTL) OZ. Total Consumption BehaviorScape Framework LifeStyle BehaviorStage.

Category Project Conducted by: Chau Nguyen Randy Aaron Horton.

GRANOLA Fall 2010 Steven Lung. Demographics Smaller households with a size of one or two members and no kids. Independent singles and established couples.

Dog Treats Category Tim Nguyen Tony Nguyen. Category Overview/Depth Number of SKUS: – 898 Number of Manufacturers: – 50 Number of Brands: – 83 Stores.

Dry Laundry Detergents Madeleine Sherrington & Lauren McFalls.

Olive Oil Dominique Scott Steven Marx. Category Snapshot TOTAL OLIVE OIL (SHORTENING, OIL) OZ. Total Dollars BehaviorScape Framework LifeStyle BehaviorStage.

Bags of Tea Audit Project Rebecca Elliott Spring 2010.

Grain Milks Timothy W. Huebner.

Energy Drinks Fall 2012 Barrett Larson. Audit Breakdown StoreLocationSKUsUnique SKUs HarpsWeddington5724 Neighborhood MarketWeddington501 Walmart6th Street490.

Taco shells Devin McDonough Spring 2013.

Category Project: Liquid Tea Jason Call & Lauren Dockery.

TARYN HANEY RACHEL RICE ANNAKATE WARINNER CANNED CORN AUDIT.

Example Presentation Slides Marketing 4443: Exhibits that allow a “perfect score.”

Catsup Bobby Thompson Sara Rogers. Why Catsup? Relatively small category Sales in US –$488,292 Suppliers in control Heinz- $281,805 = 57.7%

BACON Blake Gunderson Nic Liu Austin Starrett. Overview  Supplier is in control  Strong brands Oscar Mayer, Hormel, Wright Brand  Based on commodity.

Automatic Dishwasher Detergent Jeffrey Torok Morgan Sinclair.

Ashliegh Dumont & Alex Coreas

Christopher Wahrman Dr. Stassen MKTG 4443

BROWNIES Fall Category Overview  Size of the Category: $286,872,700 in sales, 47 million buyers, 40.5% penetration.  The Supplier is in control.

By, Bianca Roop, Brian Robinson, Katy Compton. Store LocationSKUsUnique SKUs*Audited by Wal-Mart Bentonville535Katy Wal-Mart MLK Blvd (6 th ) 525Brian.

By: Kara LaFrancis. -Bustling families/start-up families member household -Children ages Female head under 35 to 44 years old.

Granola Bars Fall, 2011 Aaron Buffington. Overview Suppliers are in control Nature Valley and Quaker dominate Few private label Evidence of Supplier Category.

Eric Reinhardt Alec (Michael) Domenick Brad Alexander

Green Tea-Northwest Arkansas Danielle Dotson. Stores Audited Ozark Natural Foods – 32 varieties Walgreen’s on Township – 3 varieties Harps on Garland.

Air Fresheners Amy Butterfield, Scott Compton, Connor Zetsche.

AUTO DISH DETERGENT Fallon Langford Janis Harju. CATEGORY ROLE  High Penetration in Households  Moderate Category Sales- $714,103,875  High percentage.

GRAPE JUICE By Michael Sheffield. Overall Grape juice as a category in 2007 had sales of $340, Private label accounts for 30.9% of total grape.

BRYANA STEVENS THOMAS SMITH

Apple Juice Justin Morgan. Overview Apple Juice had total sales of $616,309, in 2007 Private label excels in Apple Juice. – Wal-Mart and Kroger.

Apple Juice Mark Gentry & Louis Vasquez. Category Assessment We Audited 10 Stores – (3) Wal-Mart – (3) Harp’s – (2) WalGreen’s – (1) Marvin’s – (1) Target.

Liquid Tea Category Fall 2013 Hayley Fries. TOTAL LIQUID (TEA) PINTS Total Consumption BehaviorScape Framework LifeStyle BehaviorStage Cosmopolitan Centers.

Category Assessment of Oatmeal (DRAFT) By Uzor Jon-Ubabuco.

Mouthwash Evan McClay, Kara Rollins, Ian Rippl, Caleb Bronn.

Grain Milks Fall 2015 Emma Gibson Alex Del Sol. Category Role Grain Milk Category Statistics More than $85,000,000 in sales Penetration is 4.5% 7.3% sold.

Artificial Sweeteners

Spring 2010 Shanelle Hoehn. Category Assessment Sp 2010Walmart/6thTargetHarps/FstSqrAldiWlgrns/ SchlTotal # of SKUs % of category 40.38%19.23%59.62%9.62%1.92%100.

Presentation transcript:

Green Beans Category Audit Austin Lyles Taylor Wilson

Stores Audited Fayetteville: Walmart Supercenter (MLK) ; Facings: 25 Walmart Neighborhood Market (Wedington) ; Facings: 29 Harps Foods (Garland) ; Facings: 19 Harps Foods (N. College) ; Facings: 21 Walgreens Facings (MLK and School) ; Facings: 1 Rogers: Walmart Supercenter (Rogers, AR) ; Facings: 19 Marvins IGA (Lowell, AR) ; Facings: 17 Target (Rogers, AR) ; Facings: 3

Category Leaders

Category Role: Cash Machine Mid to high margins Differentiated with high number of SKUs Highly penetrated High consumption in country and rural areas by senior couples and younger/older bustling families

Product Snapshot

4/28/15

Circular Trade Areas: Northwest Arkansas

Green Beans, Share of Display Space, Spring 2015

Share of Gross Margin (GM$), Northwest Arkansas Retailers, Spring 2015

Average Gross Margin (GM%), Northwest Arkansas Retailers, Spring 2015

Private Label little perceived quality differences between private label and national brands. Largely used and successful in Wal-Mart stores, but diminishing in Harps. Private Label is more prevalent in Fayetteville locations compared to Rogers due to the fact that Fayetteville has a lower income than Rogers. 4/28/15

Differentiation Variety is consumer driven, with a high a fairly differentiation in products. Different styles of cuts and flavors, as well as styles including other vegetables like mushrooms and peppers. Del Monte had the highest number of SKUs The large number of SKUs shows the differentiation within the category. 4/28/15

Looking Back: Category Review Prior Audit Comparison There is no measurable growth in this category as a whole. Facings in private label in Wal-Mart stores has increased, but decreased in Harps stores since last year. Brands like Del Monte, Green Giant, and Allen’s have stayed consistent while Libby’s has declined in SKUs since last year. 4/28/15

Instructors Analysis, Fall 2014

4/28/15 Instructor, Spring 2015