Chapter 6 Internet Service Providers— Hosting Your Web Site.

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Chapter 6 Internet Service Providers— Hosting Your Web Site

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 2 OBJECTIVES How ISPs Work How to Choose an ISP How to Choose and Register Your Domain Name

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 3 HOW ISPs WORK Web Site Infrastructure –Standby Electric Power –Redundant “Fault-Tolerant” Servers –Redundant Communications Lines –One or More Firewalls

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 4 TYPES OF SERVICE PROVIDERS Internet Service Provider Application Service Provider Business Service Provider Wholesale Service Provider

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 5 TYPES OF WEB HOSTING SERVICES Dial-Up Access Developer’s Hosting Web Hosting Industrial Strength Hosting

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 6 HOW TO BECOME AN ISP Contract with a regional network providing with bandwidth Procure a leased communications line to one of the company’s routers Procure hardware and software to manage Internet communication Set up dial-in lines to connect users Maintain enough manpower to manage ISP traffic and deal with users

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 7 HOW TO CHOOSE AN ISP Bandwidth Size –E.g. High-speed T1 and T3 lines Connection Availability and Performance –Normal: 5 – 10MB Virtual Hosting Aliases

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 8 HOW TO CHOOSE AN ISP (cont.) Stability and Staying Power Local Access Customer Service and Technical Support Reliability Price

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 9 TRENDS TO LOWER CUSTOMER CHURN RATE Building a Brand Identity Providing Broadband Service Focusing More Attention on Business Users

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 10 ISP NEEDS FOR ONLINE MARKETING Register Domain Name Capture and Forward Host the Web site Technical and Managerial Support On-the-Road Support

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 11 WHAT IS A DOMAIN NAME? Unique Internet address Domain Name System (DNS) translates between IP address and URL

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 12 HOW A MESSAGE IS BEING SENT? Sending PC Receiving PC Router Packets Figure: TCP/IP and Message Transmission

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 13 REGISTRATION CONSIDERATIONS One or two close names Unique product domain name Ideal company domain name

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 14 CYBER COMMANDMENTS OF WEB SITE DOMAIN NAMES Determine whether proposed domain name infringes any trademarks Determine whether proposed domain name dilutes any famous marks Obtain federal trademark registration of proposed domain name Register proposed domain name with InterNIC Get permission before linking to other Web sites Watch for expanded top-level domain names and registries

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 15 PITFALLS FOR USING AN ISP Overcharging Domain Name Status Backup Contractual Language

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 16 FREQUENTLY ASKED QUESTIONS What is involved in registering a domain name in.com,.net or.org? How long does a registration last? Can it be renewed? Can one change registrars after registering a domain name?

Chapter 6 Internet Service Providers— Hosting Your Web Site