Instant Information Access With Magnify Search Dr. Rado Kotorov Technical Director Strategic Product Mgt.

Copyright 2007, Information Builders. Slide 2 Trend: Search Based Applications (SBA)  Trend: Convergence of BI and Search and the emergence of search based applications  Definition: Search based applications combine:  a Google like access to applications and data  capabilities to search across multiple sources, fields, and data types;  guided navigation of search results  Interactive analysis of search results, e.g. sort, chart, filter, etc.  drill down to reports and structured ad hoc forms directly from the search results

Copyright 2007, Information Builders. Slide 3 Example: Search Based BI Application

Copyright 2007, Information Builders. Slide 4 Mainframe SBA: Single Access Point To All Sources Single Point of Information Access IT Business Analysts Anyone MainframeSpare MainframeSpareData Multiple Application Interfaces

Copyright 2007, Information Builders. Slide 5 SBA: The Only Technology that Provides Access to Mixed Content Unstructured Structured Mixed Content  Tagged Documents  Clobs/Memo Fields  Document/Workflow MS Search Priorities by Source:  Call Center Narrative37%  38%  Enterprise Content Management System34%  Field Service Note36%  Instant Message30%  Web 2.0 Sources47%  Risk Management Source: Aberdeen Research on of “The Convergence of Unstructured and Structured Information”

Copyright 2007, Information Builders. Slide 6 Magnify Search: IBI’s Innovative Approach Records/TransactionsParametersReports Over 300 Application And Data Stores Over 300 File Formats Web Search Document Files ImagesMulti Media Enterprise BI Search Reports Servers Transactional Indexing Crawling IBI Differentiators Database Mainframe BI CompaniesSearch Companies

Copyright 2007, Information Builders. Slide 7 Magnify Search: IBI’s Innovative Approach OEM of Open Source Extend the core engine capabilities with Search and RIA

Copyright 2007, Information Builders. Slide 8 iWay Service Manager Magnify Search: How we do it? Capture incoming transactions Enrich transaction with meta data Transform and feed records into Google Search Request Magnify Results Report Request WF Report Assisted Navigation Tabular View Operational Data Store

Copyright 2007, Information Builders. Slide 9 Magnify Federated Indexing vs. Federated Search Custom Logic to Send Search Query to Multiple Sources Custom Logic to Aggregate Search Query Results Search Term Data MainframeSpare

Sample Applications

Copyright 2007, Information Builders. Slide 11 Law Enforcement Application With Magnify The KPI Page

Copyright 2007, Information Builders. Slide 12 The Search Page Law Enforcement Application With Magnify The goal of this application is to provide officers with a simple way to find information. For example, if a hit-and-run accident occurred, a trooper may enter a partial plate number, a car description or other information, and be able to find related information in any of the police systems.

Copyright 2007, Information Builders. Slide 13 Law Enforcement Application With Magnify The search results page. Search results are displayed on the right side. The guided navigation tree is on the left side. The search term in this example is a partial plate number. The search results are retrieved from four different systems – criminal cases, vehicle registrations, court records, and citations.

Copyright 2007, Information Builders. Slide 14 Law Enforcement Application With Magnify Tabular view of search results The tabular view offers a convenient way to interact with the results and find some correlations.

Copyright 2007, Information Builders. Slide 15 Law Enforcement Application With Magnify A report generated from a search result. The report can come from multiple sources. Drilldowns provide access to more information.

Copyright 2007, Information Builders. Slide 16 Help Desk Search Application The goal of this application is to provide customer support employees with a simple way to access customer records and abilities to search across fields and within text, notes, memos. The Search Page

Copyright 2007, Information Builders. Slide 17 Help Desk Search Application The Search Results Page Notice that a search for “Verizon” has returned results which have other companies listed in the COMPANY field. A regular query would have returned only records that have “Verizion” in the COMPANY field.

Copyright 2007, Information Builders. Slide 18 Help Desk Search Application A Report on the Actual Record “Verizon” is found in a summary field. The summary field contains unstructured description of the case.

Copyright 2007, Information Builders. Slide 19 Help Desk Search Application A Report on the Actual Record “Verizon” is found in a the detailed notes about the case.

Copyright 2007, Information Builders. Slide 20 Help Desk Search Application The Search Results Page A user can run a summary report instead of a detailed report. Any number of reports can be associated with the search result

Copyright 2007, Information Builders. Slide 21 Help Desk Search Application The Summary Report Associated With the Search Record The summary report aggregates all cases for the company associated with the search result.

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