Worcester Polytechnic Institute March 25, 2008 Office of Development & Alumni Relations
Presentation Goals Status report: fundraising at WPI today Understanding of alumni and friend engagement at WPI as it relates to investing in our future The Campaign for WPI Why do we do what we do?…
General Announcements PeopleAdmin – Human Resources Commencement 2008 –Keynote Speaker: GE President and CEO Jeffery Immelt –Honorary Degree Recipients: Dr. Woodie Flowers, Dr. Richard Lyman and Dr. Jing Lyman East New Residence Hall Green Roof Planning/Planting Workflow, ODS and Luminis Gordon Library Director Search
4 $295 Billion $295 Billion Donated Last Year 1.8 Million Registered Non Profits in US
30,000 graduates worldwide / 48,000 + records in database We track up to 102 total variables in database per record We have a 65% year-to-year giving renewal rate More than 11,000 graduates have given at least one gift 121 first time donors year to date 5,987 gift transactions / on-line gifts nearly double year to date 60 students and coaches volunteered to call and thank donors 8,518 phone conversations year to date 109,772 pieces of mail (73,516 solicitations/36,256 non- solicitations) in addition to Transformations, The Hill and the President’s Report etc. Key Development Points
Number of Prospects by State Page #6 © 2006 Blackbaud
Number of Prospects by County Page #7 © 2006 Blackbaud
Likelihood & Capacity © 2004 Blackbaud Page #8 LIKELIHOOD CAPACITY Projects Upgrade Top Prospects Low Yield
9 Engagement -Approximately 700 face-to-face substantive conversations with key alumni and friends about giving -On average, we host 2 WPI specific events per week somewhere in the world -International Outreach with alumni in Panama, United Kingdom, France, Hong Kong, Taiwan, Thailand; (India next) -Faculty outreach nationally through our WPI In Your Neighborhood Events -Imagine and Achieve Town Halls: Boston, Providence, Worcester, Manchester, Hartford, Cape Cod, Naples, Washington D.C. -Regional Chapter/Club Events -* Alumni Day Saturday, May 3 -* 2008 Reunion Weekend June 5 -8
Inform, Inspire, Connect
5-Year Giving Comparison $13,819,683 $11,991,138 $12,091,503$14,768,125 $20,136,693 $22,000,000
13 Development and Alumni Relations Impact $400,000 $400,000First major gift to the Sports and Recreation Project $4.5 million + $4.5 million +Professorships and academic programs $6 million $6 millionUndergraduate Life Sciences Facilities $1.3 million + $1.3 million +Area of greatest need – Annual Fund $1 million + $1 million +Student Financial Aid Scholarships $7 million + $7 million +Building our future Endowment – Planned Giving $4.5 + million in financial aid scholarships $2.5 + million faculty and academic programs $110,000 $110,000First Year Experience Great Problems Seminars $30 million +… … and several very interesting conversations underway with potential donors interested in professorships, capital projects, scholarships, and annual giving totaling $30 million +…
GRAD_DISTINCTION STU_HONOR_SOC STU_SCH_INVOLVE STU_MUSIC STU_PROF_SOC STU_CLUB_SPORT STU_INTL_CLUB STU_GPA STU_PROJECT_CTR 1.0ALUM_VOLUNTEER 1.0REUNION CLS_AGENT HAD_SCHOLARSHIP NUM_OF_CHILD WPI_SPS -0.75See ZipCodes TabRES_ZIP VARSITY_SPRTS FRAT NON_WPI_DEG Score Factor for Blank Score factor for Non-Blank Binary Factors Linear normalization to 0—20 scale
BucketNumber in BucketNumber In and Above Bucket Example: 9,473 in categories prospects/suspects
BucketNumberTotal DonatedAverage Donated% Donating , , , , , , , , ,166, ,316, ,404, , ,114, , ,723, , ,775, , ,036, , ,111, , ,872, , ,496, , , , :
Major Asset Categories Public company stock Private company equity Real estate Page #18 © 2004 Blackbaud Households whose net worth is between 1M - 10M (Source:2003 IRS data, published in 2006)
CAMPAIGN TABLE OF GIFTS $200,000,000 Gifts/Prospects Gifts/Prospects Prospects Identified $ Range Prospects Needed Total 1/31$20,000,0002 2/64$10,000, ,999,9992$20,000,000 6/1513$5,000, ,999,9992$30,000,000 12/3014$2,500, ,999,99916$30,000,000 23/6058$1,000, ,499,9992$23,000,000 39/11738$500, ,99979$19,500,000 70/21057$250, ,999153$17,500, /390193$100, ,999197$13,000, /420275$50, ,999145$7,000,000 many <$50,000many$180,000, /1,254653(601) Annual Fund$20,000,000 Total$200,000,000
$22,000,000 $32,600,000 $37,700,000$24,400,000$25,000,000 $25,100,000 $32,300,000
Some key points Appropriate focus on major gift fundraising Alumni engagement Clearly communicate about the impact of giving Recruit talented staff Thoughtful/Strategic prospect development Fill the leadership giving pipeline Enhance donor retention Campaign volunteer development Unify focus on campaign priorities Complete database redeployment and renewal Secure $80 million by fall 2010 ($100 million)
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