INNOVATION PRINCIPLES AT. AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1 2 2 3 3 4 4 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS.

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Presentation transcript:

INNOVATION PRINCIPLES AT

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1

YTSO

Streetview Technology Google Art Project

3 Live Shop - Sweden

2 2 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

Black is the new black

Green is the new fast

Social Insights

Product Insights

The Google Crystal Ball?

3 3 CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

Chevy Camaro – Miss Evelyn VW Passat – Darth Vadar

1,395,25038,013,393

mobile desktop morning commute lunch break tv news dinner browsing in the bedroom? The size of the screen doesn’t matter

Super computers in everyone’s hands By the end of % of Kiwis will have a Smartphone In 3 years mobile browsers will outnumber desktop browsers

Mobile enables vast possibilities stronger local intentnew interfaces 1 in 3 searches are local 1 in 4 Android searches are voice

Mobile challenges us 3.8m texting related injuries in the UK each year 42% of US teens can send text messages with their phones still in their pockets

Tesco Barcode Scanner

4 4 DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

Mapping NetFlix movie rentals

Aaron Koblin – Amsterdam Text Messages

Aaron Koblin – Flight Data

Fast, effective experimentation Fast, effective experimentation

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

Google Translate Beatbox

Thank You