Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Crafting Messages for Electronic Media
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Media for Brief Messages messages Instant messages Text messaging Blogging Podcasting Wikis
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter E-Media vs. Print Media Social media –Customer involvement –Internal communication –“Value networks” Memos and letters –A formal impression –Legal requirements –Traditional format
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter in the Workplace Overall quality Legal issues Confidentiality Network security hygiene
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Process Planning Writing Completing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Planning Business Practice etiquette –Control usage –Limit multiple copies –Respect chain of command
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Writing Messages Effective subject lines Appropriate content
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Completing Messages Revision Proofreading Simplicity Personalization Distribution
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Instant and Text Messaging Computer-based technology –Routine communication –Online meeting exchanges –Internal communication Telephone-based technology –Person-to-person contact –Marketing messages –Entertainment uses
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Business IM Benefits Rapid response Reduced costs Conversational aspects Wide availability
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Business IM Concerns Technical issues –Security and privacy –User identification –Message logging –Incompatible systems
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step IM Process Planning Writing Completing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Effective Workplace IM Things to AvoidThings to Do Wasting time Personal messages Complex messages Multiple conversations Purposeful messages Scheduled messages Confidential messages “Spim” protection
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Effective Business Blogs Use conversational format Deliver new information fast Include interesting topics Encourage user participation
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Blogs in Business Project Management Replacement Company News Customer Support Public Relations Employee Engagement Employee Recruiting Policies and Issues Crisis Communication Market Research Brainstorming Viral Marketing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Blog Process Planning Writing Completing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Podcasts in Business Audio-video Training sessions Product brochures Virtual tours
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Podcast Process Planning Writing Completing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter The Podcasting System Basic options –PC microphone –PC sound card –PC software Advanced options –Audio processor –Mixer and microphone –Advanced software
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Collaborating on Wikis Forgo traditional expectations Edit and improve each other’s work Use templates and formatting options Apply the appropriate tools Practice in the “sandbox”
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Wiki Process Creating a wiki Adding content Revising content