O’Reilly Tools of Change for Publishing Conference February 10, 2009 Rights and Licensing amidst Digital Change

Moderator: Ed Colleran, Senior Director, International Relations Copyright Clearance Center Panelists Nancy Ziser, Director, Digital Rights John Wiley & Sons Hadrien Gardeur, Founder Feedbooks Greg Merkle, Vice President, Creative Director, Dow Jones Enterprise Media Group

3 Disruptive change ►Explosion of Internet use and content creation  1.2 billion Internet users worldwide (up from 48 million in 1996)  Creation and use of content is exploding 161 exabytes of digital content created and copied in 2006 Equal to 3 million times all the books ever written IDC estimate for 2010: 988 exabytes  Today it takes 5 years to read the new scientific material produced every 24 hours ►Increasing pace of technological and business innovation  Easy-to-use software tools for creation and participation  Cost of copying and distribution is near zero  Increasing bandwidth  Growth of ad-supported business models ►Content and software now are inextricably linked through tools of value-added distribution and knowledge discovery

Recent Research on Digital Content ►Digital information is easily shared – without respect to copyright licensing  89% of information users regularly forward digital content to others  Almost 70% of knowledge workers start their search on the open Web  60% believe it’s just fine to share free information from the open Web or from print sources  30% think it’s fine to share information they pay for online  45% purchase information independently and more than 50% say it’s okay to share it, assuming the purchase provision allows for this

Creator

Communities

Sharing

Branding

Revenue

Awareness

Copyright

Rights and Licensing amidst Digital Change Issues to be explored ►Discussion on new licensing models ►Social media tools-what’s new and where do we benefit? ►How are new aggregation models enhancing content use? ►Users freedom to create new content vs. the rights of the original content owner ►What are online communities doing with content? ►What impact is social media having on intellectual property? ►What and whose rights need to be considered? ►Revenue and branding opportunities

Thank you ►Edward Colleran ►Hadrien Gardeur ►Greg Merkle ►Nancy Ziser