Creating an Integrated Advising Message Across Social Media and Online Platforms School of Arts & Sciences Rutgers University.

Slides:



Advertisements
Similar presentations
Successful Strategies for Using Online Video as an Outreach Tool CASFAA Conference – December 14 th -16 th 2013 Leslee Heinrichs.
Advertisements

Promoting Your Business Through Twitter ©2009, All rights reserved Fox Coaching Associates.
June 2, Introductions Meet the NJ State Library Marketing Team.
Social Media Campaign NCE Annual Meeting Sarah Stewart Communications Officer Canadian Stroke Network.
1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.
By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.
Facebook, Twitter & Dot What? Social Media Primer Aprill O. Turner Communications & Media Relations Director Campaign for Youth Justice.
Explore US with undergraduate studies Undergraduate Studies: Central Advising Service.
0 © Fuentek 2014 all rights reserved ● This…
Create the Perfect Social Media Message. A little bit about me… Kim Karagosian (not Kardashian) Senior Director of Marketing & Communications at AH From.
@SASAdvising Welcome Class of Registration Workshop Office of Academic Services SasUndergrad.Rutgers.Edu So what exactly do the Advising Centers.
Diane Brodalski Northrop Grumman Contractor Social Media Specialist Electronic Media Branch Division of News and Electronic Media Office of the Associate.
Nicole Callahan, Cindy Forbes Cameron, Sarah Musgrave | Dec U.S. Department of Education 2014 FSA Training Conference for Financial Aid Professionals.
Program Review  Health Profession Advising  Key Communities  Orientation and Transition Programs  Outreach and Support  Undeclared Advising.
Social Networking: Adoption and Impact on Libraries and Information Centers By Kristin Falls, Jonathan Gazdecki, Shannon McDermitt, and Catherine Sossi.
Norah McRae, Executive Director Co-operative Education Program and Career Services.
Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.
Student Awareness and Access Campaign 2014 SUSAN MANN DOLCE, PHD AHEAD CONFERENCE 2014.
#Engaging Deciding Students in Programming Where Advising Matters! University of Northern Iowa Anthony Smothers, Angie Tudor, Janessa Boley.
PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE UNIVERSITY OF WITWATERSRAND.
Welcome Dial in: Conference Line #: Passcode: To mute and unmute your line, press * 6. Feel free to use the chat function to share.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
Welcome to My Tabor Groupwise & My Tabor (LMS) training Student Orientation Fall 2008.
College of Arts and Social Sciences 2011 Postgraduate Coursework Campaign Presented by Kathleen Rolfe Manager, Marketing & Communications August 2011.
Annual Conference May 19 – 22, 2015 St. Augustine, FL.
VASFAA Conference May 20, 2014 Colleen MacDonald Krumwiede Connecting with Students in a Language They Understand.
Walter McKenzie Director, Constituent Services Connecting Online to Engage Offline: Social Networking to Find Your Audience #L2L10.
In addition to Word, Excel, PowerPoint, and Access, Microsoft Office® 2013 includes additional applications, including Outlook, OneNote, and Office Web.
© Macmillan Publishers Ltd You may share this presentation. Social Media and the EAL Learner Joanna Trzmielewska Educational Consultant Macmillan.
@SASAdvising Welcome Class of Registration Workshop Office of Academic Services SasUndergrad.Rutgers.Edu So what exactly do the Advising Centers.
Appreciating the IU Technology in your Toolbox. Office of Completion and Student Success Role of the Office Team Members Contact:
Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.
October 6, 2009Lawrence Hall of Science Using Social Media Networks to Engage Your Audience and Build Community Presented by: Frank Kusiak Nicole Medina.
SOCIAL MEDIA AND COMMUNICATIONS FOR THE 21 ST CENTURY —Jacquelyn Askins University of Wisconsin-Extension, Cooperative Extension.
Social Media Getting Social in a Digital World. (And, why it matters to your business!)
Results from the 2005 Educational Technology Surveys Cara Lane Research Scientist Catalyst Research and Development Office of Learning Technologies.
CEHS New Student Enrollment HOW TO SEE AN ADVISOR 105 Henzlik Hall Scheduled Appointments M, T, R (Thurs), F Walk in Wednesdays Schedule.
Your Official Source on U.S. Higher Education EducationUSA.state.gov Using Technology & EducationUSA Marketing to Recruit International Students June 28,
Utilizing Work-Study Students and Social Media Nina Wilson-Keenan & Mariah Hibbard University of Missouri.
Student Records Training Team
OCLC Online Computer Library Center 1 Social Media and Advocacy.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Academics using Twitter Messaging, not Writing Jane E. Fountain March 2015 Academics using Twitter by Jane Fountain is licensed under CC-BY-NC
SOCIAL MEDIA Beware the text-heavy presentation ahead Kelley Freeman Communications Associate Secular Student Alliance.
with Hoda Toloui-Wallace FundRazr Coaching Elizabeth George FundRazr Marketing.
Social Media: The Basics Teresa Marks School Community Oral Health Conference Friday, October 16, 2015.
Exploring the What, Why, & How of Social Learning Analytics OR Annotation-Centric Assessment of Blogging in Higher Education Laura Gogia
CALIFORNIA STATE UNIVERSITY, LONG BEACH THE LONG BEACH APPROACH TO E-ADVISING Putting the Pieces Together.
Twitter for Business 140 Character Advertising and Customer Engagement.
Step 1: login into Twitter on your mobile browser Step 2: type “analytics” before twitter. Press enter.* *You may need to press “get started button” or.
TWITTER 101 Presented Lingo Hashtags Profiles that stand out How to be “engaging” Best practices, including automation Promoting your.
Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.
Building a Social Media Presence Participants will look at the BCPS social media outlets (Twitter, Facebook, Flickr, Vimeo, Instagram, blogs) and relevant.
Propel Your Stories - and More - to the Next Level With Content Curation Melony Shemberger, Ed.D. Assistant Professor of Journalism and Mass Communication.
Rural Information Technology Alliance (RITA) TAACCCT Grant Student Recruitment Strategies Event Name, Date.
Using Twitter to Share What Keeps You Well: Virtual Asset Mapping Nancy Greig and Lesley Roome, Health and Social Care Alliance Scotland ( the ALLIANCE)
Social Media for Your Library Kirsten Hansen, Aldrich Public Library Lisa Buckton, Fletcher Free Library Kelsey Psaute, Burnham Memorial Library.
NACAC Advisory Meeting | February 28, FAFSA.
Local League & JTT Coordinator
Midterm Check In.
Social Media 101 Lindsey Davidson Agricultural Communication Services
Maine is IT! at SMCC Grant Playbook for
ONLINE CERTIFICATION REVIEW COURSES: SOCIAL, ASSETS
Role of Social Media in Learning
How journalists engage with an audience
Maximizing Partnership Benefits
SOCIAL MEDIA: FIRST STEPS
Engaging with an audience
The Mandatory Advising Program: First Year Milestone Advising
Missouri S&T Basic Advising 101
Presentation transcript:

Creating an Integrated Advising Message Across Social Media and Online Platforms School of Arts & Sciences Rutgers University

 Julie Traxler, Ed.D. Assistant Dean and Director of First Year Advising  Courtney Stanzione, Ed.M. Assistant Dean and First Year Adviser  Iris Zipkin, Ed.M. Assistant Dean and First Year Adviser

 School of Arts & Sciences (over 70 broad major programs)  4,000 Undeclared first-year students (20,000+ total undergraduates)  Fall schedule: students select courses and advisers finalize registration  Spring schedule: students register online

Registration Preparation HOW:Online Systems WHAT:Course availability and registration policies WHY:Advising toward exploration WHEN:Registration by credits earned

Day-of: LiveChat Advising: 10pm-12am to triage problems Prep: October 20 - November 20 Individual Advising Appointments Approx 2800 appts = 11% Residence Hall Advising 14 programs run by advisers, students reached Registration Workshops Computer labs, hosted by staff and graduate interns students reached Online registration tutorial video THE PROBLEM: Numbers/ratios Advising not mandatory Resource-intensive Quickly outdated Difficulties at the advising counters

Meet the students where they are: ONLINE! Design comprehensive social media plan Utilize the best aspects of multiple platforms Anchor with #RUPrepared

 Research hashtag and consider: Utility Longevity Search-ability Wacky hijinks Read it out loud. Read it again. Out loud.  Visual identity of campaign Consider level of formality/informality Stock photos with University identity markers = formal communication style Memes are a more recognizable = casual outreach #Cowboysuk = Cowboys UK #WTFF = What the french fry #Hobbitch = Hobbit CH #nowthatcherisdead = Now Thatcher is dead, NOT Now that Cher is dead All would benefit from capitalization or underscore!

 Fair use Purpose and character Nature of the work Portion used vs. whole Effect of use on value/ market  Permission & Attribution  Resources Content, Images & Copyright Issues

Consider the strengths of available platforms  Blog: Narrative, ability to expound and discuss, embed images, link to relevant sites and other content  Facebook: More detailed descriptions and increased opportunity for dialogue, connection to student groups  Twitter: Quick links and promotions; links to Facebook and other U. offices

Blog Campaign promotion Degree audit tutorial Course Schedule Planner tutorial Rate My Professor commentary FB Links to blog with pitch Deadline reminders Promote advising and specific courses Answer quick questions Twitter Quick links to information Feed to Facebook Ground campaign, capitalize on retweets

MondayTuesdayWednesdayThursdayFriday 10/21 Premiere meme and hashtag & promote Major Fair 10/2210/2310/24 10/2710/28 #RUPrepared teaser on blog & signage in offices and Major Fair 10/2910/30 “Determine your registration date” w/links 10/31 Reminder to schedule Advising Appointments 11/311/411/5 Introduce Degree Audit Tools 11/6 SAS Core discussion & promote LiveChat 11/7 11/10 Course Schedule Planner tutorial 11/1111/12 Promote CSP post 11/1311/14 Rate My Professor post 11/17 Registration BuzzFeed memes 11/18 Students begin to register online 11/1911/20 Step 4: Create Calendar

Recruit to Twitter and FB Prep Repeated visual plugs for campaign Plug Send content to ALL staff who advise Partner

Post content directly Autopost to Facebook Hashtag

Lead in Link to further content Hashtag

Preview Description Link Hashtag Shares

Sasfroshblog.blogspot.com

Blog Teaser: 130 views Degree Audit: 425 views CSP: 234 views Rate my Prof: 373 views FB 20 Posts 2050 Views 1 Share Twitter 50+ Tweets 22 Retweets 36 Favorites

 F’15 #RUPrepared Plan Build on F’14 effort Expand content Widen hashtag promotion Coordination with offices for shares, retweets  More Assessment! Survey instruments for Res Hall programs, social media users, incentives Assess student use, recognition of hashtag

FB: SAS Office of Academic Services Advising Blog: SASfroshblog.blogspot.com Julie Courtney Stanzione Iris Zipkin