WAVECOM©2005. All rights reserved Wavecom Confidentiel 2007 Wavecom Distributor Conference Maximizing Wavecom Resources.

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Presentation transcript:

WAVECOM©2005. All rights reserved Wavecom Confidentiel 2007 Wavecom Distributor Conference Maximizing Wavecom Resources

WAVECOM©2005. All rights reserved Wavecom Confidentiel 2 Agenda  Market Outlook  Wavecom Indirect Sales Channel approach  Wavecom value proposition  Maximizing Sales in new Product Portfolio  Conclusion

WAVECOM©2005. All rights reserved Wavecom Confidentiel Market Outlook WAVECOM© 2006 All rights reserved

WAVECOM©2005. All rights reserved Wavecom Confidentiel 4 Sub-segmentation (M Units) Worldwide CAGR 31,2%

WAVECOM©2005. All rights reserved Wavecom Confidentiel 5 Volumes by Segment (M Units) Worldwide CAGR 27,5% 36,5% 26,6%

WAVECOM©2005. All rights reserved Wavecom Confidentiel 6 Segments Potential - Worldwide Revenues (2006) CAGR ( ) 20% 30% 10% 5m€ 50m€ 100m€+ AMM Auto Tier1 Fixed Voice Rev Mob. Comp. Sales Payment VRM After- Market Home& Security Control Monit.

WAVECOM©2005. All rights reserved Wavecom Confidentiel Wavecom Indirect Sales Channel Approach WAVECOM© 2006 All rights reserved

WAVECOM©2005. All rights reserved Wavecom Confidentiel 8 The Basic Business Model / Value Chain Diagram

WAVECOM©2005. All rights reserved Wavecom Confidentiel 9 Distribution Value Added to Wavecom  Sells within the assigned territory/region/country  Manage relationships with key players in the ecosystem  Maintains inventory for customer demand  Provides support to end customers on Wavecom portfolio  Provides additional components that are critical to the total integration of the Device  Promotion, advertisement, Project Management, etc. in local language

WAVECOM©2005. All rights reserved Wavecom Confidentiel 10 Did you know?  Sells within the assigned territory/region/country – Your Regional Sales Manager available to support local needs  Manage relationships with key players in the ecosystem – Your Regional Sales Manager and Field Application Engineers are available to assist with relationship management, meet with and support customers, engage into Carrier and local type approvals.  Maintains inventory for customer demand – Your RSM should be notified on monthly basis on the Distributor inventory levels in order to assist you on the sale through

WAVECOM©2005. All rights reserved Wavecom Confidentiel 11 Did you know?  Provides support to end customers on Wavecom portfolio – Wavecom services may enhance support and increase revenue  Provides additional components that are critical to the total integration of the Device – Wavecom has partnerships with complementary component manufacturers (think eRide and companion technologies) which enable you to increase your commission by selling additional parts of the solution  Promotion, advertisement, Project Management, etc. in local language – Wavecom provides art files and guidelines for localization of marketing materials online at the partners section. To obtain access, ask your RSM. – Wavecom offers financial, staff and materials support for local marketing by distributors including trade shows (subject to certain restrictions).

WAVECOM©2005. All rights reserved Wavecom Confidentiel Wavecom Value Proposition WAVECOM© 2006 All rights reserved

WAVECOM©2005. All rights reserved Wavecom Confidentiel 13 (RDMS) What We Are Providing to our Customers ® ®

WAVECOM©2005. All rights reserved Wavecom Confidentiel 14 Wavecom value proposition  Extensive Wireless CPU® portfolio from Plug and Play to Wireless Microprocessor®  Virtually addresses all segments in the M2M Cellular space  Heavy push in increasing value to our customers  Particular analysis in reducing BOM and TCO – Distributors have provided key elements on BOM reduction – TCO reduction in DOTA and Remote Management  Increased Quality in products, IPR protection  The most advanced Roadmap in the industry

WAVECOM©2005. All rights reserved Wavecom Confidentiel 15 Did you know?  Extensive product portfolio from plug and play to Wireless Microprocessor® – A Wireless CPU ® brochure covering the complete portfolio is available on line and in print. – New sample kits are available to help your customers visualize a Wireless CPU ® for their applications.  Virtually addresses all segments in the M2M Cellular space – Segment and marketplace information is closely monitored by Wavecom and is available to help you size up opportunities and customize your approach.  Heavy push in increasing value to our customers – Extensive information is available to you to help you sell the improved value offered by Wavecom. Keep up to date by participating in events like this, visiting the Web site and maintaining close contact with your RSM.

WAVECOM©2005. All rights reserved Wavecom Confidentiel 16 Did you know?  Particular analysis in reducing BOM and TCO – Wavecom is dedicated to responsiveness to customer requirements in these areas. Please keep your RSM abreast of customer pain points in order that we may address them in upcoming products.  Increased Quality in products, IPR protection – Wavecom is in the process of recertification for ISO 9001 based on ISO/TS16949 – the highest quality standards. – Wavecom is committed to IPR ownership in all possible areas.

WAVECOM©2005. All rights reserved Wavecom Confidentiel Maximizing Sales in New Product Portfolio WAVECOM© 2006 All rights reserved

WAVECOM©2005. All rights reserved Wavecom Confidentiel 18 Product Portfolio: 1H2007 Hardware Family Wireless CPU ® Quik Series Wireless Microprocessor ® Wireless CPU ® Family Q2438 & CM52 Plug & Play Series Fastrack M1306 Fastrack Supreme 10* Fastrack Supreme 20* Q2501 (LA) Q2501 (LA) Integra M2106 Version: 27FEB2007 New Q24 Series Q24 Auto Q24 Extended Q24 Plus Q24 Classic 100 Series GR64 & GS64 Professional Services WavecomUniversity Open AT ® Class Classes *Wireless CPU ® Class Class Target Developer Supporter ApplicationSupport Design Review Open AT ® Code Review Customer Certification Design *see roadmap for availability **3 rd party component Customer IMEI Tailored Delivery Tailored Configuration Build OOW Repair Fast Reconfig Ext. Warranty After sales Software Family Open AT ® Software Suite Open AT ® built on Eclipse TM Open AT ® IDEs Open AT ® Plug-Ins TCP/IP 408 M2M Dev Suite** Internet 411 C-GPS 430 aqLink* ** 440Security* 420 IBM MQTT 312 M2M Connect 313RTOS VariPower w Open AT ® OS DOTA I, II, III Open AT ® Firmware GSM / CDMA / W-CDMA Bluetooth *Other Wireless 416 VariSpeed w Native C Execution *Multitasking Open AT ® Applications GTi & TCP/IP 508DeviceDrivers M2mpower 405M2mpower Open AT ® GTi GTi & Internet 511 Q26 Series: Q2686 / 87 Q26 Ultra* Q26 Extreme* Repair Bench Protocol Enablers HTTP 1.1 * End-to-End Security * TCP/IP RDM Services Services Remote Monitoring Service Download Over The Air Service Update * OTA Agents OMA-DM Download * Monitoring * Operated Services 300 Series 500 Series IESM:IOGPS Integra M2106+

WAVECOM©2005. All rights reserved Wavecom Confidentiel 19 Hardware Sales Approach  Sizing up the opportunity – Plug & Play, Quik, Wireless Microprocessor®  Address the Wireless essentials – Present a broad overview of Portfolio – Ask the right questions: What is it you’re developing? Then answer by offering more than just a modem.  Bring up Wavecom differentials – TCO, BOM, IPR, VariPower, ARM  Use the sample kit provided to illustrate offering. Leave a brochure behind.  Engage into Software capabilities – To strengthen TCO and BOM arguments Hardware Family Wireless CPU ® Quik Series Wireless Microprocessor ® Wireless CPU ® Family Q2438 Plug & Play Series Fastrack:M1306 Supreme 10* Supreme 20* Q2501 (LA) Q2501 (LA) Integra:M2106M2106+ New Q24 Series Q24 Auto Q24 Extended Q24 Plus Q24 Classic 100 GR64 CM *see roadmap for availability **3 rd party component Q26 Series: Q2686Q2687 Q26 Ultra* GS64

WAVECOM©2005. All rights reserved Wavecom Confidentiel 20 Software Sales Approach  Evaluate the software needed – TCP/IP, RTOS, Internet, C-GPS, Etc.  Bring up the unparalleled value of Open AT – Eliminates Microprocessors (Less PCB design) – Free: IDE, Compiler, Source code examples – Compelling value proposition about BOM cost reduction  Enhance the TCO value proposition – DOTA in O&M (15% & 85%)  Leave behind a brochure as a reminder.  Visit the Distributor Web site to download or create your own development kit for your customers.  Engage into Services offering – Extended Warranty – Field Software upgrade (TCP/IP to Internet) – Training *see roadmap for availability **3 rd party component Software Family Open AT ® Software Suite Open AT ® built on Eclipse TM Open AT ® Open AT ® IDEs Open AT ® Plug-Ins TCP/IP 408 M2M Dev Suite** Internet 411 C-GPS 430 aqLink* ** 440Security* 420 IBM MQTT 312 M2M Connect 313RTOSVariPower Open AT ® OS DOTA I, II, III Open AT ® Firmware GSM / CDMA / W-CDMA Bluetooth *Other Wireless 416 VariSpeed *Multi Binary *Multitask Open AT ® Applications GTi & TCP/IP 508DeviceDrivers M2mpower 405M2mpower Open AT ® GTi GTi & Internet 511

WAVECOM©2005. All rights reserved Wavecom Confidentiel 21 Services Sales Approach  Portfolio is sophisticated… – Offer Wavecom University  Professional Services for: – Design, Code review – Application Pre-Certification  Tailored product build – On a request basis  Other Services: – Need? Is in the portfolio? – Part number available? – Project Management from Distributor? Professional Services WavecomUniversity Open AT ® Course Courses *Wireless CPU ® Course Course Target Developer Supporter ApplicationSupport Customer Design review Open AT ® Appli. Code Review Customer Appli. certification Design *see roadmap for availability **3 rd party component Customer IMEI download Tailored delivery Tailored Soft. configuration Build OOW Repair Fast Reconfig. Ext. Warranty After sales Repair Bench Protocol Enablers HTTP 1.1 * End-to-End Security * TCP/IP Machine Network Services Remote Monitoring Service Download Over The Air Service Update * OTA Agents OMA-DM Download * Monitoring * Operated Services

WAVECOM©2005. All rights reserved Wavecom Confidentiel 22 Conclusion  Most comprehensive M2M Cellular product portfolio in the industry  Identified key segment targets and growth trends  Strong commitment to and support for the Distribution Channel  Particular stress adding value by optimizing BOM and TCO  Expanding portfolio with Services offering  Increased Quality in products  Worldwide coverage and strong Mobile Carrier acceptance

WAVECOM©2005. All rights reserved Wavecom Confidentiel WAVECOM© 2006 All rights reserved THANK YOU !