Archives 2.0 on a micro scale Amanda Hill Hillbraith Ltd.

Slides:

Advertisements

Similar presentations

Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.

Advertisements

Social web case study: solving problems for your institution Jo Alcock Evidence Base Birmingham City University.

Out To Own Digital Marketing Strategy & Development.

Digital Libraries and Archives: Outreach and Marketing NSRC / Senegal Partners Workshop Summer 2012 Andrew Bonamici Associate University Librarian Media.

STEPS keeps you updated about opportunities and training events to develop your skills within and outside your academic work. Run by postgraduate researchers.

Privacy: Facebook, Twitter

Level 2 Award in Social Networking for Business Day 3 Tutor: Alan Jarvis.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

© Muzeview, LLC 2009 The Web Presence “Causal Loop” for Law, Accounting & Consulting Firms Paul Gladen President, Muzeview October 2009.

Social Media Friend or foe?

Marketing Communications Services Hayward, WI.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

RSS, real simple syndication Skills: subscribe to feeds, read feeds IT concepts: RSS feed, polling vs. publish- subscribe, stand-alone vs Web based reader,

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.

Increasing Traffic to your website. Number one rule: Quality, Unique Content.

Your Professional Network Powered by NCURA By: Stephanie Moore NCURA Community Curator.

Online Presence for SAIPs What’s Online Presence?

Social Media Marketing Plan By D.U.E.S. (Tony, Sara, Shannon, MaryAnn)

Online Information Services and Social Media Social Networking.

Binghamton.edu Analytics Google +. Insights Provided By CEO of Zenith Marketing and Binghamton Alumni Dave Penski Recognized as one of the top 3 marketing,

Edmodo Workshop. Edmodo’s mission is to connect all learners with the people and resources they need to reach their full potential.

Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.

Copyright © 2014 by The University of Kansas Using Social Media for Digital Advocacy.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Gathering and Analyzing Web Use Statistics: A Practical Tutorial for Archivists Michael Szajewski, Ball State University, Archivist for Digital Development.

What is Social Media? And how best to use it.

The Internet as a Communications Tool. Communication is Key “I’ll pay more for a man’s ability to express himself than for any other quality he might.

Missouri 4-H Social Media Strategy Building meaningful relationships.

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

Using Facebook to Connect With Customers Part 1. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Facebook for Personal Use.

Managing Today’s e-Library SuHui Ho (pronounced Sue-Way Ho) Digital Services Librarian, Science & Engineering Library University of California, San Diego.

1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

Secret 7 “Mastering the Internet and Web Technologies.”

IS2210: Systems Analysis, Systems Design and Change Twitter:

EVERY CONNECTION has a starting point. Jasmine de Gaia Product Management WorldCat Consumer Discovery Social Networking & WorldCat.org.

Getting Started Copyright 2010 Peoplemovers.com, All rights reserved.

A Question of Interpretation The role of archivists in an online age Amanda Hill University of Manchester, UK.

NETWORKING: CONNECTING FOR SUCCESS IT’S NOT WHAT YOU KNOW, BUT WHO YOU KNOW… AND WHO KNOWS YOU!

Are you looking to enhance your presence on the Web? Do you need help maintaining your Blog and other Social Media networks? Best Agent Business

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Noland Hoshino, High Five Media Seanette Corkill, Frontdoor Back.

Music Exchange 2010 Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Brian Currin

A Tour of Google Apps learn.cssd.ab.ca. Google Apps provide tools for creating, learning and sharing. Signing into your learn account gives you access.

Case Study: Apex Adventure Alliance Facebook, Twitter, & Google+

How to drive more and better quality traffic to your website.

Jay Blackman Director of Technology Brookwood School District 167 Twitter: jaydblackman Getting Started With Google Apps for Education.

Building a Social Media Presence Participants will look at the BCPS social media outlets (Twitter, Facebook, Flickr, Vimeo, Instagram, blogs) and relevant.

EN371 Week 1 It took 3 years for Twitter to reach 1 billion tweets, now 1 billion tweets are sent every 6 days.

Five Important Digital Marketing Elements To Consider For a business to succeed in today’s world, it is important to have a strong digital footprint within.

Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.

ASM Social Networking MicrobeWorld.org ASM Community Small Things Considered mBiosphere MicrobeWorld’s iPhone App All created and managed in-house.

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

How you know what you’re doing is working… or not working.

Listening Online to Inform Campaigns

AMANDA CHRISTIE SOCIAL MEDIA July 2010.

Important Steps for a Successful SEO Campaign

Building a Social Media Presence

Social Media Marketing Company in Dubai | Aiwa Digital.

It's Not Just for Squirrels

Social Media Account Management Services

Web 2.0 Technologies and Community Building Online by

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

Google Apps for Education

Anne Burbank 

Purposive Communication

How can Digital Marketing Help for Your Business?.

Communications 101: tips and tools

Presentation transcript:

Archives 2.0 on a micro scale Amanda Hill Hillbraith Ltd.

What I’ll be covering  Context  Activities  Measuring use  Assessing impact

Deseronto Archives  Total annual budget : $11,000 (£6,000)  Staff: 1 part-time archivist (0.2 FTE)  Open 6 hours per week (Wednesdays)

Deseronto

Part of c.1895 plan of Deseronto

West docks, c.1900 RATHCO

Main Street, 1890s RATHCO-08-02

World War I CAMPM-06-13

Deseronto Archives Small town History-rich Cash-poor

I.T.  Town website (no access for updating by archives staff)  Archives’ PC attached to Deseronto Public Library’s network & Internet –Network drive, backed up  No account for Archives

Archives 2.0 progress…  Sep 2007:Gmail & Google Calendar account for Archives  Oct 2007: Blog set up  Jan 2008: Flickr account opened  Jul 2008: Moved to ‘Pro’ Flickr account  Jan 2009: Began tweeting $47.99 (£26)

Using Twitter

Measuring Archives 2.0 activity  Basic measures –Blog: 27 posts, 7 comments –Flickr (pro): 362 items, 8,271 views, 15 comments, 4 favourites, 1 note –Twitter: 48 updates, 15 followers

Blog statistics

Traffic sources

Flickr Pro statistics

Impact of Archives 2.0 activity  Useful comments  Direct contact and collaboration with users  New accessions (virtual, digital and actual)

Flickr comments

Flickr notes

User-generated notes

Virtual collections

New digital materials  WWI Royal Flying Corps camps  Camp Mohawk images on Flickr and blog  from son of one of the flight instructors at Camp Mohawk, mentioning a photograph album

A spur for creativity…

Search engines

Impact of Twitter?  Early days

Confession…

Flickr calendar view

Impact = effort  Archives 2.0 technologies great for: –raising profile of repository/collections –having unforeseen and positive outcomes  for collection  new relationships and collaborations with users  BUT one of those outcomes might well be extra work for archives staff

Archives 2.0 consequences Creation and maintenance of Archives 2.0 presence(s) New conversations with users New content (may be held outside the archive) Finding a personal institutional voice