A J O U R N E Y I N T O A N E W E R A New rules | New customers | New markets | New ideas | New businesses | New directions
Do you understand the new economy? Do you understand the new economy? Can you read the changing pace of business? Are you focused on people & technology? Are you ready to connect with the market? Is your business as mobile as your customers?
Avoiding the deadly business sins 7
Avoiding the deadly business mistakes 7
Believing the marketing has become justified, & craving constant growth from unchanged products, goods & services 1
Coveting profits at all costs without regard to ethics, people or the environment 2
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Laziness & indifference wrapped in complexity, policy & procedures 5
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Marketing is 15% knowledge & 85% PassionEnthusiasmListeningLeadershipEnjoymentRespect
“Give me someone of average ability; but with a burning desire to succeed & I will give you a winner in return – every time” 8 Don’t criticise, condemn or complain Give honest, sincere appreciation Arouse in the other person an eager want Be genuinely interested in other people
“Give me someone of average ability; but with a burning desire to succeed & I will give you a winner in return – every time” A person’s name is the sweetest & most important sound in any language Engage in understanding the other person’s interests Make them feel important - & do it sincerely - SMILE
We are too anchored & set in our ways We jump to familiar conclusions We don’t like to put ourselves into a state of discomfort
Ready – Aim - Engage Set new e-commerce standards Set new e-commerce standards Represent & mirror your brand with a modern & progressive attitude Represent & mirror your brand with a modern & progressive attitude Starting today… Starting today…
New rules | New customers | New markets | New ideas | New businesses | New directions S T A R T I N G T O D A Y S T A R T I N G T O D A Y T H A N K Y O U T H A N K Y O U