Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers Turning Your Relationships Into Revenue, Part I

1.Slow down in new auto sales 2.Pre-owned auction prices are going up 3.Gas prices are on the rise 4.Supply concerns 5.Shift from prospect marketing to database management (expense control) 6.History repeats itself Current Market Conditions

1.Sell more cars to current customers 2.Create used vehicle supply 3.Inventory management 4.Loyalty conditioning – Managed Services Agenda

Determine the current value for each vehicle Calculate a payoff Identify a specific term and rate based on buyer history Factor in all current rebates and incentives Match with “actual” inventory Identify Opportunities Ask any of your managers to …

Quickly and easily set all criteria for your new equity campaign View data mining results prior to loading target customers into campaign Sell more to current customers – ad hoc

Analyze structure of previous deal Appended up-to- date customer information - Including 48 month NCOA and Phone Numbers Real time calculations of the Customer’s Estimated Equity Position Sell more to current customers

Compare estimated payments for recommended vehicles in your inventory Sell more to current customers

Review details about payment calculations! Sell more to current customers

Identify customers who didn’t buy from your dealership (conquest) and present them with welcome info Identify customers who can upgrade their vehicle that are coming in for an appointment or are in service NOW! Sell more to current customers

We have the ability to capture late model year, quality vehicles to build PO inventory Create a pre-owned vehicle supply

Move Aged Inventory! Click on a vehicle to see customers who can reduce their payment by upgrading to your aged units. Inventory management

View a list of customers specifically matched to this vehicle with lower payments. Inventory management

Managed Marketing Services assist your efforts - Live Voice - Dynamic - First-class mail Loyalty conditioning through Managed Services

1.Sell more cars to current customers 2.Create used vehicle supply 3.Inventory management 4.Loyalty conditioning Undiscovered Revenue … Now Realized! Wrap-up

Turning Your Relationships Into Revenue, Part I Undiscovered Revenue … Realized THANK YOU

East Coast Honda “Thank you for helping me be the #1 dealer in the state.” 71 new sales attributed to DealActivator in 60 days 20 trades acquired & sold from equity deals in 60 days 190 : Avg. /Mo. Sold Units The PROOF is in the numbers

Honda Mall of Georgia 20 new sales attributed to DealActivator in 30 days 10 trades acquired & sold from equity deals in 30 days 275 : Avg. /Mo. Sold Units The PROOF is in the numbers

Rick Case Honda “We achieved a 600 vehicle lift in six months.” 154 new sales attributed to DealActivator in 45 days 48 trades acquired & sold from equity deals in 45 days 451 : Avg. /Mo. Sold Units The PROOF is in the numbers

Honda of Mentor 26 new sales attributed to DealActivator in 45 days 12 trades acquired & sold from equity deals in 45 days 261 : Avg. /Mo. Sold Units The PROOF is in the numbers

Rick Roush “Best investment I’ve ever made!” 9 new sales attributed to DealActivator in first 20 days 2 trades acquired & sold from equity deals in first 20 days 140 : Avg. /Mo. Sold Units The PROOF is in the numbers