Seamless Mobility: Michael Wehrs Director of Technology & Standards Mobile Device Division, Microsoft Corp. Wireless Software Innovations Spurring User Demand and Propelling Revenue Growth

Agenda Macroeconomic Trends Macroeconomic Trends Mobile Technology Factors Mobile Technology Factors Courting the Developer Courting the Developer Mobile Application Trends Mobile Application Trends Business Enablement Example: Presence Business Enablement Example: Presence Summary Summary

Fundamental Truths There is only one user, not a mobile user and a fixed user There is only one user, not a mobile user and a fixed user There is one Internet There is one Internet Moore’s Law applies to mobile devices Moore’s Law applies to mobile devices Interoperability drives the ecosystem Interoperability drives the ecosystem Business models and the technology approaches are separate things Business models and the technology approaches are separate things

Consumers Changing Value Chain Update Customers Ref Plat. OS Solutions Hardware Dist. Marketing Support Leveraged R&D Leveraged R&D Manufacturing Efficiencies Manufacturing Efficiencies Faster Innovation & Product Cycles Faster Innovation & Product Cycles Differentiated Offerings Differentiated Offerings Scalable Scalable Changing Value Chain Update Ref Plat. OS HardwareHardwareHardware SolutionsSolutions Mobile Operators/ Channels SolutionsSolutions

Trends in Computing Miniaturization continues Miniaturization continues  1GB on an SD Card  First “phones” with hard drives Dramatic innovation in power systems Dramatic innovation in power systems  Low power CPUs from Intel, TI, AMD  Fuel Cell battery (1 month cell phone usage) Smaller, lighter PC, PDA, phone designs enabling new networking scenarios Smaller, lighter PC, PDA, phone designs enabling new networking scenarios  TVs on Cell phones, wearable computers, digital media players, eBooks, etc.

Trends in Applications XML revolution and web services XML revolution and web services Compelling “sync” scenarios Compelling “sync” scenarios Peer to Peer Communication Peer to Peer Communication Mobile and Fixed Technology Convergence Mobile and Fixed Technology Convergence The Impact of “Presence” The Impact of “Presence” Net connected Consumer Electronics and Gaming appliances Net connected Consumer Electronics and Gaming appliances

The Role of the Developer Improve device capabilities Improve device capabilities  Powerful software platforms  Robust architectures Increase developer productivity Increase developer productivity  “Easy” and consistent programming models  Rapid application and unified development environment Protect existing investments Protect existing investments  Integrate with existing systems  Language independence More technical support and training More technical support and training  More technical content, better documentation

Browser Managed Native Visual Studio.NET (ASP.NET Mobile Controls)Visual Studio.NET (ASP.NET Mobile Controls) Web Apps, XMLWeb Apps, XML Online - Multiple Device PlatformsOnline - Multiple Device Platforms eMbedded Visual C++eMbedded Visual C++ Win32 APIWin32 API Optimized and Integrated – Targeted DeviceOptimized and Integrated – Targeted Device Visual Studio.NET (Smart Device Programmability)Visual Studio.NET (Smart Device Programmability) Efficient and Fast - Device, Desktop and ServerEfficient and Fast - Device, Desktop and Server XML Web Services and.NetXML Web Services and.Net Enabling Three Key Mobile Programming Models Core Operating System: Windows CE Rich Device Feature Set: Windows Mobile for Pocket PC and Smartphone.NET CF SDK for Smartphone SDK for Pocket PC OSTools 3 rd Party App Targets UI/Apps PocketInternetExplorer ASP.NET Visual Studio.NET

Business Driver - Presence Location Based Services Location Based Services Contextual Awareness Contextual Awareness Inherently multi Application/Service Inherently multi Application/Service Required to Spur Demand and Drive Revenue for the Ecosystem Required to Spur Demand and Drive Revenue for the Ecosystem Device Capability Discovery Messaging Web Services

Summary Economic shifts underway to drive dramatic changes in mobile ecosystem Economic shifts underway to drive dramatic changes in mobile ecosystem Technology advances in mobility are accelerating Technology advances in mobility are accelerating Developers see the opportunity Developers see the opportunity  Enterprise  Consumer Mobile and fixed standards convergence will drive mobile services adoption Mobile and fixed standards convergence will drive mobile services adoption

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