Biogas Promotion in Proposed NDBMP in Bangladesh Md. Zahidul Islam Investment Officer, IDCOL April 06,2006.

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Presentation transcript:

Biogas Promotion in Proposed NDBMP in Bangladesh Md. Zahidul Islam Investment Officer, IDCOL April 06,2006

Presentation Structure Awareness Persuasion Adoption Objective: To increase the number of quality biogas plant

Awareness Promotion… General awareness through electronic media. (TV/Radio) Developing & distributing printed materials Orientation in the community level Linking biogas session with other related program

Awareness Promotion… Mosque based discussion program Miking in rural bazaars School based awareness program Tea stall session Popular theater and folk song program

Persuasion Follow UP interested customer Use satisfied biogas user for persuasion (farmer-farmer approach) Plant visit for demonstration Maximum use of local mason and supervisor in household visit. Follow up by credit institution

Adoption Provision of subsidy and credit Guarantee for five(5) years Free maintenance & services Quality service and customer satisfaction

Marketing Strategies #2Constructing high quality biogas plant #1Targeting easy segment with highest potential customers #3Reducing price by gaining efficiency in construction and management.

Methods Cluster construction to have combined effect Optimum utilization of slurry Integrating biogas with fisheries, organic farming, vegetable production

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