BBI1O1.  Necessities  Goods and services you must have to survive.

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Presentation transcript:

BBI1O1

 Necessities  Goods and services you must have to survive

 Goods and services that are not necessary for survival

 Income, job, age  Where you live (developed vs. 3 rd world country; climate)  Status, values, goals  Exposure to media  Faith, customs, habits  Trends, changes in family lifestyle

 Needs and wants differ from person to person  Employment is considered a need for many  A car, computer and TV are considered needs for many  Past wants become future needs

 His ideas and theories about human psychology are heavily applied in the world of business today  Developed a “hierarchy of needs” that we still study today

According to Maslow, a person’s lower-order needs must be met before the higher ones can be satisfied.