KOTA KIM, BYUNG SOO 4 week business program Sep. 24, 2013

Mission / Vision Our mission is to be the most essential global Internet service for consumers and businesses Before Marissa Yahoo! is about making the world’s daily habits more inspiring and entertaining After Marissa

Values Mission

In January 1994 January 18, 1995 History Yang and Filo started the company named Jelly’s guide to the World Wide Web. They renamed the company name Yahoo! And Yahoo was born.

Yahoo! Means… Y et The second name the company The term "hierarchical" described how the Yahoo! database was arranged in directory layers. The term "oracle" was intended to mean "source of truth and wisdom". And "officious" described the many office workers who would use the Yahoo! database while surfing from work. Original name ? David's and Jerry's Guide to the World Wide Web A nother O fficious O racle ! H ierarchical

Product and Service Communication Content Commerce Internet Search

Perks and Benefits MedicalDentalFitness Free food Child service Health care VacationHoliday

Leadershi p · Google New Leader : Marissa A. Mayer Inspirational Leadership · Passionate · Persuasive · Motivator 13yrs working at Google Work hard : 9 to 8, workout, answer s → without passion, no energy e.g.) a good storyteller : 1h presentation with 10 slides with all picture no words → Yahoo! (July, 2012)

Management Style · Tyrant, Autocrat · A nightmare · doesn’t know managing ProsCons Nursery next to her office at her own expense · Hard-Working · Very Determined and Pushy * Firm but Fair Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm Free meal, iPhone but No telecommuting - A bullying managerial style · Golden girl · A new hope · matured now Her preference for bold colors and patterns → confident, not afraid of being out of the silo,

Corporate Culture Nursery next to her office at her own expense Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm Free meal, iPhone but No telecommuting Take Initiative, dominate : managerial decision and staff-level decision Her preference for bold colors and patterns → confident, not afraid of being out of the silo, We’re launching PB&J today Process blocking your success? Bureaucracy getting you down? Jammed by problems → Streamline → Reduce Aug. 25, 2012, Sat. 12:45am Gather your feedback ! Share your idea ! Help solve problem ! Boost Productivity!! From Marissa

Communication Nursery next to her office at her own expense Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm Free meal, iPhone but No telecommuting Take Initiative, dominate : managerial decision and staff-level decision Her preference for bold colors and patterns → confident, not afraid of being out of the silo, The absolute best place to work Communication Collaboration On-site · Side by Side · Face to Face Initiatives · Goals · PB&J · FYI Informal · Hallway · Cafeteria · Impromptu

What did she bring ? Nursery next to her office at her own expense Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm Free meal, iPhone but No telecommuting Take Initiative, dominate : managerial decision and staff-level decision Her preference for bold colors and patterns → confident, not afraid of being out of the silo,

Awards and Accolades Nursery next to her office at her own expense Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm Free meal, iPhone but No telecommuting Take Initiative, dominate : managerial decision and staff-level decision Her preference for bold colors and patterns → confident, not afraid of being out of the silo,

Sources Nursery next to her office at her own expense Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm Free meal, iPhone but No telecommuting Take Initiative, dominate : managerial decision and staff-level decision Her preference for bold colors and patterns → confident, not afraid of being out of the silo,