Public Library National Strategy Working Group Media use and attitudes Past, present and future? Claire Mack Regulatory Affairs Manager

1 Structure The last 10 years Current picture What Ofcom is doing to prepare for the future

2 The last 10 years……..

Which media would you miss the most? 3 Watch TV Use a mobile phone 11 8 Listen to the radio 6 Go online via computer/laptop (and netbook/tablet in 2012) 2 Play console/ computer games Listen to music on Hi-fi/CD/Tape player 14 5 Read Newspapers /Magazines Listen to portable MP3 device 1 Watch videos/DVDs

What is your preferred method of communication for: Getting in touch with a friend to arrange to meet? Mobile phone call Text message Home/landline call Letter /website

5 What is your preferred method of communication for: Booking a holiday? * * Mobile phone call Text message Home/landline call Letter /website Meet in person

6 What is your preferred method of communication for: Checking your bank balance? Mobile phone call Text message Home/landline call Letter /website Meet in person *

7 The current picture

Techie teens are shaping how we communicate

We reach our peak digital understanding at years old 9 Source: Ofcom Digital confidence score, by age group Average

The ‘Millennium Generation’ iTunes 2002 Facebook & YouTube 2005 BBC iPlayer 2007 Twitter Gmail Tablet computers 2010 First 4G services 2012 Smart glasses ADSL broadband First smartphones Mbit/s broadband 3G mobile Snapchat

11 How are young teenagers different? 12-15s weekly use compared to all adults

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19 The current picture There has been growth in take-up and use by older people, across a range of devices There has been growth in a range of online activities, particularly across communication and entertainment activities User-generated content is an information source for users, although online users are more likely to receive than to contribute content Privacy and security attitudes and behaviour continue to vary considerably by age group Among those with app-enabled devices, apps are more popular than browsers for some online activities

20 Source: Ofcom The Millennium Generation is losing its voice % of total time spent communicating through any device

Opinions about results from a search engine 21 % of search engine users in Scotland

22 Source: Ofcom – Scotland data Proportion of media and communications activities across the day, all adults TV and radio are still popular Radio Text TV

23 Internet take-up in Scotland: Households (%)

24 Claimed time spent on the internet in a typical week Hours per week

25 Broadband take-up Household take up (%)

26 Changes in take-up, by age group: 2012, 2013 and 2014: Glasgow

27 Broadband take-up in Glasgow, by socio-economic group: 2012, 2013 and 2014

What Ofcom is doing to prepare for the future? 28

Looking forward, a number of important trends that could have a significant impact on spectrum use are emerging, including mobile broadband growth, the emergence of new uses such as machine-to-machine (M2M) communications and increasingly sophisticated techniques for sharing spectrum. Making more spectrum available White Spaces 29 Spectrum supports all mobile connectivity

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Thank you 31