Today’s inspirational leaders: what do they have in common? Christophe Ginisty Senior Director & Head of Digital at FTI Consulting EU 2013 IPRA President and Current Board Member Congress Program Director

@cginisty What is a leader?

@cginisty “A manager is doing things right and a leader is doing the right things” Peter Drucker

@cginisty Which image best captures leadership?

@cginisty Which image best captures leadership? 23,4% 21,2% 16,9%

@cginisty Which image best captures leadership?

@cginisty Doing the right things…

@cginisty Doing the right things… Inspire Empower Capture

@cginisty Doing the right things… Capture Inspire Empower Listen, understand the ecosystem, the community, the era…

@cginisty Doing the right things… Capture Inspire Empower Listen, understand the ecosystem, the community, the era… Become a role model, share a vision, behave…

@cginisty Doing the right things… Capture Inspire Empower Listen, understand the ecosystem, the community, the era… Become a role model, share a vision, behave… Care about the audience and amplify the social role

@cginisty Inspire Empower Capture Is it what communication practitioners have done for years?

@cginisty Well…

@cginisty Proactive top down communication is often the contrary to leadership building

@cginisty It has always been true. But is has been significantly amplified by the social media revolution.

@cginisty Digital revolution is good news: it as forced us to stop shouting and think about leadership building

@cginisty People trust their pairs more than official leaders Trust in information created on social networking sites:

@cginisty Leadership is a buzz word

@cginisty At the social media age, The leadership quest is an audience’s natural need taking the form of the instinctive and ongoing discovery of organizations, brands, personalities that inspire. (and it is most of the time out of our control)

@cginisty The leadership opportunity At the social media age COMMUNICATE BEHAVE INTERACT INFLUENCE CREATE MEASURE

@cginisty COMMUNICATE BEHAVE INTERACT INFLUENCE CREATE Jaha Dukureh

@cginisty COMMUNICATE BEHAVE INTERACT INFLUENCE CREATE Malala Yousafzai

@cginisty COMMUNICATE BEHAVE INTERACT INFLUENCE CREATE Muhammad Yunus

@cginisty COMMUNICATE BEHAVE INTERACT INFLUENCE CREATE Edward Snowden

@cginisty COMMUNICATE BEHAVE INTERACT INFLUENCE CREATE RedBull

@cginisty Leaders are not super heros. Leadership is in our DNA

@cginisty Real leaders… A true Role model Valuing honesty as a policy Focus on others’ needs Managing a balance between challenge and support Committed to developing a next generation

@cginisty A true Role model Valuing honesty as a policy Focus on others’ needs Managing a balance between challenge and support Committed to developing a next generation

@cginisty Thank you!