2005 Web Program July 2005

IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005 Web Presence

IT Vision - “We Deliver Quality Solutions For Our Customers” 3 Current Web Landscape

IT Vision - “We Deliver Quality Solutions For Our Customers” 4 Focus for End of Year 2005 Web Presence Key High Level Goals:  Reposition our sites from an organizational focus to a user focus, driven by user experience/requirements, research and best practices  Execute a rapid improvement of the IEEE web experience to make it easy for individuals/members to join, renew, buy, locate the information they need and enable us to bring relevant information to them  Enable top-level and persistent navigation  Enable use of informational/navigational portals (gateways). Main link/site from home page to streamline user experience  Improve search results and ensure integration with our key business systems

IT Vision - “We Deliver Quality Solutions For Our Customers” 5 Focus for End of Year 2005 Web Presence Key Strategic Web Presence focus areas to enable us to deliver a unified, enabled and coherent user experience  Membership  Navigation  Search  Content Quality Management  New Site/Society Introduction  Standards and Best Practices  Research/Usability testing  Performance Tuning

IT Vision - “We Deliver Quality Solutions For Our Customers” 6 Focus for End of Year 2005 Web Presence Key Strategic Objectives by Web Presence focus area  Membership  Simplify Membership Join, Renew and Join a Society Processes  Increase personalization and value added services  Navigation  Improve ieee.org, Xplore navigation and linkage to other IEEE sites to streamline relevance, focus, and predictability  Determine hierarchy, categorization and organization of information  Implement more user friendly presentation of the web account  Search  Improve basic IEEE search to enable more relevant and predictable results  Content Quality Management  Improve content quality for more improved readability, simplicity and currency on the web  Streamline content update/creation process  Continue to migrate content to CMS

IT Vision - “We Deliver Quality Solutions For Our Customers” 7 Focus for End of Year 2005 Web Presence Key Strategic Objectives by Web Presence Focus Area  New Site/Society Introduction  Expand our web presence with relevant site content  Enable ease of introduction of new sites  Standards and Best Practices  Define standards and guidelines for web presentation to enable our users to feel a unified experience  Research/Usability Testing  Complete usability testing of Publications sites, Join, Update Profile  Define role of the web for all of our key strategies – members, volunteers, customers, public, publications, conferences, standards and education  Performance Tuning  Expand use of analytics to identify ways to better understand the user experience/needs  Implement key improvements to improve user experience

IT Vision - “We Deliver Quality Solutions For Our Customers” 8 Focus for End of Year 2005 Web Presence Projects by Web Presence Focus Area  Membership Completion Date  myIEEE – Improve personalization – Phase 2 Aug  Trial pilot rich media service – ieee.TV Sep  Improve Join process before implementation of BMS Oct  Navigation - $130k  *Improve look and feel of ieee.org to improve navigation  Socialize site screen shots and gain feedback Aug  Implement new look and feel Nov  *Implement Information Portals (gateways) Sep-Dec  Redesign Pubs interaction pages (via gateways pages mentioned above) Nov  *Create mechanism to allow short url’s (rewrite link-processing engine) Dec  Define information architecture (data/content hierarchy/categorization/organization)  Main ieee.org site/sitemap Sep/Nov  Major content areas Oct-Dec  Improve linkage between ieee.org and Discover sites Jul If budget is not identified - project can be implemented via current budget If budget is identified – project(*) requires incremental budget to implement

IT Vision - “We Deliver Quality Solutions For Our Customers” 9 Focus for End of Year 2005 Web Presence Projects by Web Presence Focus Area  Search Completion Date  Improve basic IEEE search  Review google results and define planJul  Execute planOct  Content Quality Management - $125k  *Establish a Content Quality function Aug  *Improve content quality (retag, cleanup outdated, etc.) Sep-Dec  Continue to migrate content current infrastructure Dec  Streamline interfaces for Content Management System Dec  New Site Introduction - $25k  Implement new Spectrum SiteSep  Implement EAB Guidance Counselor websiteSep  *Develop SSCS, myIEEE/Xplore RSS feedsSep/Nov  *Pilot Board agenda creationOct  Experiment with LEOS content portlets (news, weather, stocks) Nov If budget is not identified - project can be implemented via current budget If budget is identified – project (*) requires incremental budget to implement

IT Vision - “We Deliver Quality Solutions For Our Customers” 10 Focus for End of Year 2005 Web Presence Web Presence Projects by Focus Area  Standards and Best Practices - $15k Completion Date  *Define/implement Phase 1 Web style guide /standardsOct  Implement web accessibility standardsDec  Research/Usability Testing - $40k  *Publications sites, Join, Update Profile Nov  Define role of the web for all of our key strategies – members, volunteers, customers, public, publications, conferences, standards and education (to drive our 2006 Web Presence Program) Dec  Performance Tuning - $15k  Deliver Web Trends reporting improvements Oct  *Implement coding improvements (non-caching dynamic content) Nov  Enable quick redirect capabilityNov If budget is not identified - project can be implemented via current budget If budget is identified – project (*) requires incremental budget to implement

IT Vision - “We Deliver Quality Solutions For Our Customers” 11 Focus for End of Year 2005 Web Presence Budget Summary Navigation $130k Content Quality Management$125k New Site Introduction$ 25k Standards and Best Practices$ 15k Research/Usability Testing$ 40k Performance Tuning $ 15k Contingency for other projects that may be identified before year end $ 50k Total$400k

IT Vision - “We Deliver Quality Solutions For Our Customers” 12 Focus for End of Year 2005 Web Presence Contact: Sally Voice: