Leveraging Local Presence CCA March 2015. Who We Are.

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Presentation transcript:

Leveraging Local Presence CCA March 2015

Who We Are

Our Audiences

Well-Rounded PR Program Press releases + Advertorials Community Awareness Campaigns Sponsorships + Events

Press releases with great photos… Photos are essential to storytelling and good placement!

Advertorial Series Educate Promote 100% Control of the message

Customer Care Department: Local Heroes

Community Awareness Campaigns

High School Basketball Halftime Shows

Sponsorships—infused with CREATIVITY Summer Concert Series at The Lion’s Den Fun Bus Bar Crawl on St. Paddy’s Day BINGO & CORNHOLE Leagues at popular local hangouts

Scholarship Challenge

Events: Boots on the ground

Tips for Leveraging Local Presence Capture GREAT photos of your brand at local events for press and social media Meet with directors from local charities and chambers to brainstorm “fresh ideas” for community events & fundraisers Infuse Sponsorships + Events with creativity, color, and interactive fun