WRITING: headlines

 captures & keeps readers with clever diction & clear details  reflects the dominant photo’s content Verbal Visual Headlines the verbal-visual connection (an entry point) uses type creatively

Headlines the verbal-visual connection

Identify content Tell something specific about the season, event, etc. Capture the readers’ attention Headlines the verbal-visual connection

Headline anatomy Primary headline – The Teaser Intrigues the reader visually and/or verbally (larger than anything else on the spread.) Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head. Secondary headline – The Teller

secondary headline Teller Homecoming Reign Delay Game, field coronation come to a thundering halt Label (avoid using these) primary headline Teaser Identify content? Tells something specific about the event? Captures the readers’ attention? Headline Anatomy

Quote for a secondary When the first notes of the fight song were punctuated by a crash of thunder, the marching band retreated for cover under the stands. A record 1.9 inches of rain fell in less than an hour. “ We use the Rule to insure the safety of the students and fans,” athletic director Kevin Brewster said. “When the flash to thunder count approaches 30 seconds, everyone is undercover.” “At first, I enjoyed the light show, but when I realized that the storm would probably cancel the game & the half-time ceremony, I was depressed.” ~junior Jonah Martin Reign Delay

Literary Devices Clever word play enhances content Alliteration Antonym, synonym, homonym Onomatopoeia Rhyme Pun

Homecoming fans experience Wet, Wild Washout Thunder, lightning cause Homecoming BASH to CRASH Get a Reign Check Homecoming ceremony washes out Lightning storm destroys Homecoming RealReign Wreck Literary Devices Alliteration Rhyme & Onomatopeia Homonym Pun

Editing Guidelines Refine headlines for strong appeal Keep headlines factual; no editorializing Use fresh, active verbs Eliminate unnecessary words Use a comma instead of “and” Don’t break “grammatical go-togethers” Use single quote marks in headlines Write headlines in present tense Avoid school name, initials, mascot Maintain style consistency

Write a headline for a spread about the dance team. Dominant pic: The team dressed as zombies for the Halloween football game.Assignment:

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