By: Madison Stallings and Emily Hamilton

Ray A. Kroc  Capitalized upon McDonald’s Made it into a chain  Museum in Oak Brook, IL  Contacted Walt Disney about placing a McDonald’s in the Disneyland Development.  Used marketing that targeted kids with Walt Disney

Tools Used to Target Children’s Interests  Advertisers use tools such as dream research and the internet to find out exactly what interests children, making advertising more successful for businesses.

TV Advertising  TV is the primary medium for children’s advertising.  In 1978, the Federal Trade Commission tried to ban commercials that target children to protect them from advertising that “preys upon their immaturity”.

Playlands  Fast food chains began using playlands to attract families with children  Chains also began including toys with kids meals to attract kids

Alliances  Fast food companies now form alliances with toy companies, sports leagues, and Hollywood studios  In 1996, McDonald’s and Walt Disney Co. signed a 10 year global marketing agreement.

Advertising  McDonald’s ads are designed to make the company feel like a trusted friend.  Fast food chains now advertise in schools. Beverage companies are targeting children to increase profit