Welcome to the Winter Training Series Today we will be focusing on Campaign actions – the basics

Before you set up an action Decide on page flow Prepare campaign content Create list of form fields Prepare target contact details, target data base (if non EN database is used) Other: Action design / html template Any images

Steps of creating an action 1.Duplicate a campaign 2.Admin page – add default settings and tracking 3.Social sharing page– customise 4.Build - add content of your action 5.Design pages – add content on relevant pages 6.Test your action 7.Publish relevant URLs

Build and design

Summary – best practice Consider using a sub domain Ensure that a correct and consistent opt in question is in place Make sure all error alerts are in place and wording for them is correct Make sure address blocks are included Format your form Once the basics are set up, duplicate that campaign Think about copy (including social tags and buttons) Don’t copy text directly from Word Think about a friend rather than a thank you page TEST!

Publishing and promoting your campaign Website – positioning Banner ads Social networks Partner organisations Media Importance of tracking all different channels

Making actions more interactive Action redirect Form dependencies Redirect and filter Reference data Message menu

Questions?

Thank you! The next in the series will be What’s available in the Engaging Networks software platform? Wednesday, November 23rd 10AM EST / 3PM BST