Penn State THON Peer-to-Peer with iModules

Objective Leverage student engagement and social media to further THON’s fundraising effort by allowing students to self-promote their participation in THON How? Peer-to-Peer fundraising pages What is Peer-to-Peer fundraising? 1 st Iteration

What is THON? Largest student run philanthropy in the world Extremely independent Committed to Success – 31,768 iModules transaction last year – $2,312,455 total -> $694,800 through p2p pages

How Does THON Work? Individual fundraising Amount raised determines chances of dancing Competitive or not

What do We Really Want? Provide individual pages for orgs & dancers Link to social media Track giving Control content Run almost entirely by THON

Run Almost Entirely by THON Theme that carries throughout – Dancer mgmt., template design, content control Limit our risk – Sealed sub community Train THON captains as super admins What do we have to do – Setup new designations

Communication Google Docs Spreadsheet – New designations setup – Also Contains: Giving Link Page Link Edit Link Content Writer Information

Workflow Who does what? – Designation setup – Page Creation – Content Admin Setup

Social Media Use already available plugin Custom External Links

Track Giving Designations – Used to credit orgs and dancers Appeal Codes – Used to track p2p vs. general donation

Control Content THON monitors all Captains are content approvers Orgs and dancers are content writers

Control Content

Super Admins are setup through the main community

Control Content Content Approvers & Writers are only sub- community content admins