FY08 Competitor Analysis, Malaysia Successful Activities Advertisement during MASHRAE 23 rd Annual Dinner Date : 5 th November 2008 Venue: Sime Darby Convention Center Target: Air conditioner contractor, consultant Turnout: 600pax
FY08 Competitor Analysis, Malaysia SDC Website Go Live !! Date : 24 th December 2008 Target: all visitors Details: BAS on Solar Air Conditioning System is accessible at our office LAN on 10 Dec BAS on Solar Air Conditioning System is accessible on the internet on 24 Dec SDC website is officially published on the internet with link to the BAS on Solar Air Conditioning System on 5 Jan Visit and see for yourself. Successful Activities
FY08 Competitor Analysis, Malaysia Successful Activities Business Network International Date : 16 Dec 2008 Target: : Professionals from all kind of industries Details: BNI is an organization which focus on the philosophy of “Givers Gain”. Their marketing strategy is through referrals (word of mouth) among its members. The organization is subdivided into several chapters in various locations where all its chapter members is from different industries. Any member who encounter enquiries other than their own expertise, will refer their client to his/her chapter members. As a conclusion, all the members in your chapter will help you to market your product / services as well as you help them to market theirs through referrals. Marketing through referrals (word of mouth) is far more effective than any other means of marketing strategy.
FY08 Competitor Analysis, Malaysia Successful Activities Show Room Setup Date : 5 th January 2009 Target: all visitors Details: Control room with LCD TV, display types of solar panels, and absorption chiller system
FY08 Competitor Analysis, Malaysia Successful Activities IEM Absorption Chiller and Solar Cooling Talk Date : 7 th January 2009 Target: Consultant, Contractor, Engineers Presented: Woon TK, Chan JW Venue: 2 nd Floor, IEM PJ Turnout: 125pax
FY08 Competitor Analysis, Malaysia Successful Activities IEM Absorption Chiller and Solar Cooling Talk Date : 22 th January 2009 Target: Consultant, Contractor, Engineers Presented: Edison Kong, Chan JW Venue: 2 nd Floor, IEM PJ Turnout: 127pax
FY08 Competitor Analysis, Malaysia Technical Visit to Ikhasas Solar Cooling System Date : 11 April 2009 Target: Consultants, Engineers, Contractors Presented : Edison Kong, Woon TK Venue: Ikhasas Office Turnout : 50 pax Successful Activities
FY08 Competitor Analysis, Malaysia Technical Visit to Ikhasas Solar Cooling System, Seminar at IEM Building Date : 16 April 2009 Target: Government Works Officials, Consultants Presented : Edison Kong, Woon TK Venue: Ikhasas Office, 2nd Floor, IEM PJ Turnout : 15 pax Successful Activities