" Let's Get Fresh!" Daisy's Taco Catering

" Let's Get Fresh!" Agenda  Market Analysis  Competitive Analysis  Venture Analysis  Conclusion & Recommendations  Development Strategy  Financial Data

" Let's Get Fresh!" Market Summary Catering is the Star of the Food Service Industry  Overall Catering Sales Top $14 billion.  Social Catering Sales at $ 5.3 billion with a 7% growth rate.  Social Catering Business Grew 43.5% during last 5 year U.S. Census.

" Let's Get Fresh!" Market Summary: Brown is the New Green The U.S. has the 4 th largest Latino population in the world. Latino buying power growing 8.7% annually, non-Latino buying power growing only 4.8%

" Let's Get Fresh!" Competitive Analysis:  Competitor Description  Basis of Competition  Barriers to Entry  Degree Of Rivalry  Control over Prices, Costs and Channels  Market Domination

" Let's Get Fresh!" Competitive Matrix Chart Daisy’s Taco CateringCenterplate/Tast e Catering RestaurantSelf-Catering TasteExcellent GoodFair PriceLow $5/personHigh $20- $30/Person MidLow ConvenienceHigh Low AvailabilityHighMid High Product/ServiceTacosHigh Class FoodPlace/FoodHome cooked food Production QualityHigh MidFair Unique FeaturesSuper FreshEye CatchingN/ACustom Marketing/AdvertisingWord-of- Mouth/Website/ Online WebsiteWebsite-Paper AdsWord-of-mouth Business Cards Geographic LocationSouthern CaliforniaInternational (Centerplate)/ California (Taste) Los Angeles Area Market ShareSmall MidMicro Strengths/WeaknessesCheap & Convenient/Not too fancy Eye Catching/ Expensive- not fresh Convenient/Set location Cheap/Takes away time from event

" Let's Get Fresh!" The Daisy’s Taco Catering Business Concept  What it looks like- What is Taco Catering?  Unique benefits- Fresh- Food is prepared at event. Personal- Each entrée is custom made. Easy- No menu planning. Inexpensive- Costs less than dining out.

" Let's Get Fresh!" Target Market & Opportunity  Primary Target Audience- Latinos  Secondary Target Audience- Adventurous ‘Foodies’  Tertiary Target Audience- Corporate _____________________________________ Opportunity, Need and the Customers Point of Pain

" Let's Get Fresh!" Conclusion  Customer Survey: majority of Hispanics interviewed have heard and hired a taco cater  80% enjoyed the service as the majority of interviewee said they will like to hire a taco cater in the future  Like the convenience of the service  Our call reports gave us more insights of our business

" Let's Get Fresh!" Recommendations  Development  Key Milestones  Ongoing Development  Proprietary Position

" Let's Get Fresh!" Development Strategy  Location: Southern California  Downtown Locations  No Inventory Strategy  Limited Menu: 3 meats + secret salsa  First Year: 10 carts/30 employees  Second Year: product mix  Third Year: Northern/Southern CA area

" Let's Get Fresh!" Development Strategy  ”On Going Development” –Customer Surveys –Geographic Expansion –Product Expansion  “Proprietary Position” –Secret Sauce –Consistent Recipes –Unique operating methods

" Let's Get Fresh!" Financials  Assumptions  Line of equity $50,000  1920 events per year  $500 per event  4 Parties per taco cart  Employees paid $50 per event  Balance sheet key Numbers  C/A=$108,000  LT/A=$40,500  C/L= 98,500  LT/L=$50,000

" Let's Get Fresh!" Operations Flow 36 Days Customer Order & Deposit Received Place Produce And Meat Order Receive Order And Prep Supplies Perform Catering Service Bill Customers Pay Supplies Collect Money

" Let's Get Fresh!" Overall Conclusion  Yes It Is A Feasible Plan!