© 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Presented by: Tommy English K:\Sales Portal - RPM\Roadmaps.

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Presentation transcript:

© 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Presented by: Tommy English K:\Sales Portal - RPM\Roadmaps Internal\Current Carry It! Spring 09 Sales Meeting

Agenda 1. Category Objective 2. Market Trends 3. Category Storyboard 4. Marketing tools 5. Call to Action 6. Questions

Objective

Achieve 10% growth vs and return to profit smart made simple TM

Market Trends

Market Trends – US Share Leaders US Case Market Lives Between $30-$60

Market Trends – What sells best? Source: NPD  91% of all Messenger and Sleeve cases sold in the US are under $41 1.Messengers 2.Sleeves 3.Briefcases 4.Backpacks 5.Roller

The US is Going Mobile Source: arstechnica.com/news.ars/2008 How can we make people more aware of KTG’s carrying case business ? 32 million laptops sold in 07’ Historically, corporations make up 70% of laptop sales

The Kensington Plan

Objective : Achieve 10% growth vs and return to profit Positioning –Emphasize Kensington as a viable B2B case supplier Strategy (b2c) –Leverage new SP line to win new business and create awareness of Kensington in B2B –Renewed focus of our Bid/ Customizable case options –Use TSA compliance to create awareness

The Carry It! Line up

Classic Contour Line KTG’s best selling/ most successful line to date Feature rich, premium priced Endorsed by the American Chiropractic Association

Buzz Line Consumer Demographic Specific Fashion Forward Design Moderately Priced Limited Success to date

Simply Portable Line Designed for the B2B channel specific Functionality focused Affordably Priced Durable, long lasting solutions

What's New for Spring 09?

Bid/ Customizable Options Price competitive Multiple Sku Options Both Stitch and Patch Options available Lead time to customer 2-3 weeks

The Associate KTG’s first checkpoint- friendly carrying case Travelers no longer have to remove laptops from their bags during inspection Provides protection throughout the screening process

Marketing Tools Competitive Landscape (updated quarterly) Kensington catalog Line Cards Kensington Reseller Site Promotions

Call to Action Continued awareness growth of Kensington as a viable case provider in the B2B channel Win bid opportunities for customized cases with aggressive pricing Use Kensington’s broad assortment of cases to bring attention to other area’s of the line

Questions ? None?... Excellent, go sell some cases!