Fairway Market 10/1/12

1970s 1980s 1990s 2000s2010s Refreshment Low Calorie Benefit Healthy Functional Evolution of the Functional Category THE OLD CONSUMER (static or shrinking numbers) THE NEW CONSUMER (high growth demographic) Seeks refreshment Seeks flavor over function Doesn’t think about negative health affects Seeks the lowest price possible Demands noticeable functional benefit Demands Low Calorie Demands positive, AND no negative health affects Seeks Premium products Willing to pay more for products that meet these criteria The Consumer driven evolution of what a beverage should deliver 2

Neuro: Product Positioning & Usage Occasions 3

Point of Sale Available profit drivers: Racks Price Labels Generic Static Poster Shelf Strip Pallet Wrap Push/Pull Pallet Header Pole Display Glide Rail Stickers POS Placement increases the profit story for every retailer: Ties the retailer into into Neuro’s multi-million dollar marketing campaign Calls out a high profit product and its pricing to consumers Max number of smart placements = Max retailer profit 4

The Profit Story 5 Neuro is positioned to capture the strongest, fastest growing consumer trends Neuro’s premium retail position delivers a significantly higher profit per transaction Neuro drives incremental category sales with a typical retail $1.00 higher than similar offerings Neuro drives multiple transactions increasing rings and driving category sales. A typical single bottle Neuro transaction will deliver the same profit as selling 4 to 5 bottles of another enhanced unit *If this enhanced water turns this rack, it is 96 approx $0.17/unit Profit= $16.32 *When NEURO turns this rack, it is 70 approx $0.90/unit Profit=$67.50 Neuro is leading the way in driving profit in the enhanced/functional spaces Example Profit Study

PRICING & OPPORTUNITIES Neuro Pricing and Program Support. Promotional Pricing- 2/$4 Digital - Neuro Bowling App - demo program / $0.50 coupon. Exclusive to Walgreens Community Outreach or Charity Initiatives- Possibility to do End cap or power panel Programs with Community or Charity partnerships. Pricing StructureDealEDLP NetUnit CostMSRPPenny ProfitMargin EverydayOff Deal$19,251.60$2.79$1.1943% Everyday Multiple PurchaseOff Deal$ /$5$0.8936% Promotional Pricing Multiple Purchase Deal$ /$4$0.5327%