III. Lead Tracking and Management Tools Call Source: Tracks sources for phone leads and records phone calls Vaultware: Real time unit availability and.

Slides:



Advertisements
Similar presentations
Joint Marketing Plan. Why Work Together? The Problem: Your clients demand high tech, high quality marketing for their listing, but youre simply too busy.
Advertisements

Marketing your Business. Why Market? Get New Patients Improve Focused Product Sales Increase Frequency of Patients returning Improve Capture Rate.
Page 1 Page 2 Our Service Area We are powered by an enthusiastic team of skilled and professional staff, which enables redeployment.
Interaction Community Systems Sales & Marketing Plan.
CHANGE IS COMING TO AN APARTMENT COMMUNITY NEAR YOU!
Building an on-line presence that makes it easy for customers to find your service company.
Coastal Caretakers The Parent Company representing: Property Management Transportation Matters Solutions for Seniors Home Access Modifications Hurricane.
Creating Vibrant Catholic Schools: Marketing Planning, Execution & Evaluation.
An Apartment Industry Overview Presented by Jon Tull eREI & Lead2Lease™ Lead Management.
Demystifying Online Marketing Maureen Kelly taraworks.com.
Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.
CyberLead Ad Posting Maximize Your Online Inventory 1.
Proudly Serving the Human Resources Community!. INTRODUCTION Stan Lasater  20 years experience in Recruitment Advertising  4 time CEA award winner 
Marketing Communications Services Hayward, WI.
What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.
New Media Training A candidates overview of online and social media strategy for campaigns March New Brunswick, NJ.
#1 Google #2 Facebook #3 Youtube #7 Ebay #8 Twitter #9 Craigslist.
11 A Website dedicated entirely to Selling Your Home!
“Paint the Town Red”. Agenda Provide an overview of Keller Williams priorities Review local and national marketing data and discuss current real estate.
"How to build up a database and launch a successful practice in Aesthetic Medicine". Belinda Orgo.
Marketing Techniques for the Hospitality Industry Hospitality Services.
CALGARY REGIONAL PARTNERSHIP MEDIA OVERVIEW FOR CRP SUB REGIONAL TRANSIT PILOT MEETING MAY 9, 2014.
2015 Q-2 Review. Q2 Highlights Content in Context 2.
ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN
Marketing 101. Introductions Name Community name Position What is one interesting fact about you? What do you hope to accomplish and take away from this.
Creating Value!.  Vibes - Creating value  Digital Marketing Proposition Index.
MARKETING PLAN Listing Marketing Plan. Single Property Website Your property will get it’s own unique website, complete with a stunning widescreen slide.
MassVetsAdvisor.org An easy to use website that combines Veteran benefits and broadband adoption. CONNECTING THE COMMONWEALTH
Bayt.com’s Virtual Job Fair - Pakistan August 12 th -14 th, 2015.
Monday’s 7 to 9pm KLAV 1230 AM TALK-RADIO SHOW Creotology Personal Development.
 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.
Digital Synergy Packages Real Estate Turnkey digital+print solutions to handle your marketing needs in a new media landscape.
Created by: Samuel Butt, Stacy Pease, and Ian Woglom.
GRASS ROOTS MARKETING Charlotte Chamber of Commerce SouthPark Chapter 6/8/10.
4. BRANDING DIRECT Salesforce Direct Mail Telemarketing Customer Service Representatives PERSONALIZED Personalized permission Personalized recommendations.
Microsoft Tag for Consumer Packaged Goods Add the growing power of mobility to your marketing mix.
Secret 7 “Mastering the Internet and Web Technologies.”
Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.
Marketing Plan Who Says There's No Free Lunch? Blue Homes Ltd.
Marketing Cynthia Clare President, Kettler Management November 04, 2015 Managing Build to Rent/PRS The U.S. Experience.
What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.
Pink Cake Box Marketing Your Cake Business Online – Cutting through the layers Copyright Pink Cake Box.
Multi-Channel Marketing
THIS PRESENTATION IS PROVIDED BY (Put your Info here) Your Company Name Here
PowerPoint Commercials Your Name Date Class Period.
| | Ralph Bunche Road Elgon Court Block D1 Upperhill,Nairobi, Kenya SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES.
Logon.ni Welcome. Introduction  Free Advisory Service established by Department of Enterprise, Trade and Investment  Financed under the European Regional.
Don’t Leave Your Money on the Table Your Guide to Paid Search Advertising Ron Adelman WSI Internet Marketing Consultant.
Part 2: Putting a Social Spin on your Business with.
Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.
Some quick things about Imagine First client (kind of) was a real estate brokerage. Started Imagine in 2004.
Internet Marketing Agency – Website Design and SEO Company
Don McClain Real Estate Marketing Ideas Guaranteed To Close More Sales EZ House Buyers.
Best Property Management Company in Hawaii and Oahu -
Building an Effective Web Presence
AN ADVERTISING CASE STUDY
WEB METRICS FOR SOCIAL MEDIA MARKETING
بازاریابی دیجیتال در یک نگاه
Website Building & E-Commerce for Your Pure Water Business
Digital Marketing Overview
`.
Digital Marketing Overview
AN ADVERTISING CASE STUDY
Training Deck – Native Advertising
Social Media Marketing Strategy Template
Marketing for Real Estate Investing
Ellev advertising agency
Digital Marketing Starter Course
Marketing Your Programs
Social Media Marketing Strategy Template
Presentation transcript:

III. Lead Tracking and Management Tools Call Source: Tracks sources for phone leads and records phone calls Vaultware: Real time unit availability and pricing Lead2Lease: Lead management system Level One: 24/7 call center Google Analytics: Measures traffic to property website Vaultware Lead2Lease

Website Metrics – Google Analytics

IV. Community Outreach & Advertising Free community outreach Churches Community Centers, Housing Agencies, Medical Offices Retailers – grocery stores, pizza delivery Free/Inexpensive paid advertising Bozzuto.com (corporate website, basic templates) Craigslist, Facebook, Twitter Blind ads (list income restrictions but not specific community name) Senior Beacon, Express, The Examiner, The Gazette Radio advertising

Bozzuto.com

Paid Advertising Internet Advertising: –Google/Yahoo pay-per-click –Craigslist enhanced listings –Apartments.com –ApartmentShowcase.com –ApartmentGuide.com –ForRent.com –WashingtonPost.com –Rent.com –4WallsinDC.com –MyNewPlace.com –Facebook.com –Yahoo Local –Google Maps –Capture the Market Videos Print Advertising: –Washington Post –Apartment Showcase –Apartment Guide –For Rent Magazine Mass Transportation Signage: –WMATA (rail or bus)

Internet Advertising

Internet Marketing Tools – Campaigns

V. Best Practice Recommendations  Develop an organized marketing campaign (branding, collateral materials, ad sources, etc.)  Ensure thorough understanding of competitive properties (location, rents, features/amenities, concessions, etc.)  Focus on positive future resident and current resident experience (hospitality, signature services, etc.)  Hire a professional and knowledgeable staff (dress code, interpersonal and marketing skills, etc.)  Maintain a clean and inviting property (fresh scents, manicured landscaping, etc.)  Establish partnerships with housing agencies, local employers and advertising vendors  Continue driving traffic with ad sources to establish on-site waiting list