242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Limor Nadav-Greenberg| Solution Specialist January 2011 Introduction to SVP

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ 4 points to remember ▸ Targeting ▸ Re-Targeting ▸ Optimization ▸ Beta and pricing ▸ Questions Today’s discussion Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” 4 points to remember after this session ▸ SVP is a stronger version of SV and can be used in its place ▸ It enables clients to do targeting, re-targeting and optimization ▸ We can support all client types including retail and direct response ▸ It's really cool. like it. No other ad server has anything Really.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning vs. Smart Versioning Pro ▸ Smart Versioning Pro is part of the Smart Versioning suite ▸ We will refer to both products as “Smart Versioning” ▸ Once SVP is released, we will be gradually transitioning most clients to SVP and the old SV will only be used in specific cases where it is needed (e.g. localization, low-spend markets, creative shops that need production tool).

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ To site visits ▸ To ad engagement ▸ To ad exposure Retargeting ▸ By click/conversion ▸ By engagement ▸ By geo-location ▸ By demographics ▸ By publisher keyword Optimization ▸ To geo-location ▸ To publisher keyword ▸ To demographics Targeting

© 2010 MediaMind Technologies Inc. | All rights reservedTargeting Re-targeting Optimization

© 2010 MediaMind Technologies Inc. | All rights reserved 1. Mass Targeting  The client would say: “We have regional campaigns”, “we use XML or Excel to manage offers”  The client is running regional campaigns  Every region gets different offer  Those offers change over time  A small amount of products but large amount of versions because each version targets a different audience and thus includes different prices and different mini sites, etc'.  The client challenge: operational complexity Portland, OR Albany, NY Local APR rates

© 2010 MediaMind Technologies Inc. | All rights reserved Managing Local Offers - Dealership Mass Versioning Ad San Diego, CA SUV Cash Back O % Interest Sedan Cash Back 0% Interest Convertible Cash Back 0% Interest Greensboro, SC Truck Sedan Convertible Denver, CO SUV Truck Sedan ▸ Manage 100s s of ads for dynamic creative ▸ Assist in set-up strategy ▸ Monitor campaign for potential errors (before they happen)

© 2010 MediaMind Technologies Inc. | All rights reserved Personalize Local Messages ▸ Local store information and contacts ▸ Local weather ▸ Review on local store ▸ Local store promotion ▸ Local coupon

© 2010 MediaMind Technologies Inc. | All rights reserved Targeting Re-targeting Optimization

© 2010 MediaMind Technologies Inc. | All rights reserved 2. Advanced re-targeting  The client would say: “We want to retarget users that visited the site”,  The client have a retail web site with products on offer  The client would like to re-market to consumers that visited the site but didn’t buy  The client challenge: How do get site visitors to purchase my items?

© 2010 MediaMind Technologies Inc. | All rights reserved Recent Site Visits Consumer visits web property 2. Audience is tagged 3. Audience is found again, via exchange or premium 4. Message is retargeted incorporating the previously viewed products Consumer browses through the various products… Product “A”Product “B”Product “C”Product “D” A.B. C.D.

© 2010 MediaMind Technologies Inc. | All rights reserved Targeting Re-targeting Optimization

© 2010 MediaMind Technologies Inc. | All rights reserved Creative optimization  The client would say: “We want to optimize product/offer to customer”, “Can you serve best performing version?”, “we use Tumri today”  The client Have a large catalog of products  Needs to push out inventory to the market  The client challenge: How can you be most efficient in matching the right product to the right consumer?

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-Optimization Multiple Campaigns Optimize to best performing products, offers or ad versions PER geo-location

© 2010 MediaMind Technologies Inc. | All rights reserved Optimization by Demo (key-value passed by 3 rd party or publisher) Male Female 25-35

© 2010 MediaMind Technologies Inc. | All rights reserved Automatic Success Driver

© 2010 MediaMind Technologies Inc. | All rights reserved So what’s SVP again? Animation if needed Is “Fade - very fast” Excel, XML Re-targeting Targeting Retail Data Feeds Optimization Super flexible input…

© 2010 MediaMind Technologies Inc. | All rights reserved Beta and Pricing Animation if needed Is “Fade - very fast”  Beta:  AM Champion training in Mid Jan  Sales training in Jan  SVP available gradually throughout late Jan or early Feb  There will be a pipeline with priority to existing clients  Pricing:  Premium CPM + setup fees  Setup fees waived for large campaigns only

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you!