Technology survey: LBS Use Among the Top 1000 Canadian Companies Claude Caron, Ph.D. Pierre Desjardins, M.Sc. Martin Plante, M.Sc. Daniel Chamberland-Tremblay, Ph.D. Candidate

2 Plan  Research Context  Survey Highlights  Conclusion

3 Plan  Research Context  Survey Highlights  Conclusion

4 Location-based services LBS provide the ability to find the geographical location of a mobile device and then provide services based on that location » (OpenLS)

5 Location-based services 1. Wireless 2. Location 3. Added-value service 1. Wireless 2. Location 3. Added-value service

6 Research Context  Research Goal:  Determine the importance of LBS use in different application contexts in Canada in different application contexts in Canada  Detailed Objectives:  Focus on the most important Canadian organizations  Determine which LBS technologies are currently used by these organizations  Understand the relevance of current geospatial data for LBS applications

7 Research Context  Theoretical Sample:  Target: Top 1000 of Canadian enterprises based on revenues (C.F. Globe and Mail)  Effective Sample:  867 enterprises have received a questionnaire  71 questionnaires have been completed  8.3 % of respondents is an acceptable response rate for this type of survey

8 Sector of Activities of Respondents

9 Functional Sector of Activity of Respondents

10 Number of Employees in the Company

11 Functional Number of Employees in the Company

12 Plan  Research Context  Survey Highlights  Conclusion

13 Importance of New IT

14 Profile of Respondents

15 Rate Use Rate of GIS and GPS GPSGIS

16 Locating Clients, Competitors and Suppliers

17 Rate Use of Real Time Location Employees and Equipments Vehicles

18 Rate Use of Wireless and Mobile Communication Devices

19 Perceived Resistance to Real Time Location by Employees  Privacy concerns  Loss of trust  Unionized environment

20 Rate Use of Geospatial Data FederalGovernmentProvincialGovernment Private companies

21  Primary Sector  Use GIS and GPS  Track vehicles in real time  Manufacturing Sector  Low interest in information technologies  Low use of GIS  Service Sector  High interest in information technologies  Low use of GIS, GPS, and real-time tracking Cross-Tabulation Analysis Highlights

22 Cross-Tabulation Analysis Highlights  Companies using geospatial data tend to acquire it from different sources:  federal government  provincial government  private companies

23 Main Incentives for Using Geospatial Data  Data Tailored to Business Needs  Better Knowledge of Geospatial Data Offers  Regular Updates of the Data

24 Plan  Research Context  Survey Highlights  Conclusion

25 Global Scene  The growth of the LBS market has been predicted for many years  However, LBS use is still marginal among Canadian businesses

26 LBS Resources  LBS can benefit from certain existing technologies: wireless networks, cellular phones, etc.  However, other resources still lack adoption: GIS, GPS, RFID, geospatial data

27 Location  Locating clients, competitors and suppliers appears important to organizations  Impediments:  Effectively, little geospatial resources are deployed to support this objective  Managers perceive potential resistance to real-time location from employees