INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF BUSINESS SCHOOLS Assoc. Prof. Eunice Mareth Querol-Areola, MBA National President, Entrepreneurship Educators’ Association of the Philippines, Inc. (ENEDA) Associate Professor in Business Management, Professorial Chair holder in Entrepreneurship, Continuing Professional Education Lecturer and Executive Director of the Professional Development Center, Manila Tytana Colleges

CURRICULAR DESIGN TEACHING APPROACHES TEACHING APPROACHES CREATION OF AN INFORMATION CENTER RESEARCH AS A NECESSARY INGREDIENT in:

Synergy Level 1: Research-based Business and Entrepreneurship Curricular Design

ACADEMIC EXPERTS INDUSTRY PRACTITIONERS I N D landscape U S T R Y A C A toolbox D E M I C Curriculum Design

Synergy Level 2: Research-based Teaching Strategies for Business and Entrepreneurship Education

RESEARCH - BASED and STUDENT- CENTERED TEACHING APPROACH EDUCATORSINDUSTRY PRACTITIONERS INDUSTRY AND EDUCATION PARADIGM RESEARCH-BASED and STUDENT- CENTERED APPROACH

Case writing and analyses Internship Business development and operation Seminar-type discussion Industry paper writing Partnering/mentoring Management report writing Simulation activities Structured dialogue with business people Immersion Problem-solving activities Business games Colloquia Focused-group discussion Audio-visual presentations of actual workplace practices Cooperative learning activities fora site visits investigation and experiments RUBRICS

Synergy Level 3: The Academe as the Industry Learning and Information Center

RESEARCH OUTPUT INDUSTRY NEEDS FACULTY RESEARCHER INDUSTRY- BASED RESEARCH PARTNER THE ACADEME AS THE HUB of INDUSTRY’s VARIOUS DATA NEEDS

The industry needs the academe in the design of: Marketing Plan Consumer Survey Customer Service Manual Strategic Planning Training Needs Analysis Participative Action Research Program Implementation and Evaluation AND MANY OTHERS P E R D A A C G T O I G C Y E

Experience of University A, Philippines ( with Malaysia, Singapore, Indonesia, Vietnam, Brunei Darussalam, Cambodia, Hong Kong, Thailand) Experience of University B, Indonesia (with Philippines, Thailand, Singapore, and other non-Asian countries)

THANK YOU AND GOOD MORNING!