Professor: Dr.Trappey Team: 9th Team Founders: 9662505 Dean Sun 9662510 Christie Hsieh 9662511 Jimmy Yeh 9662519 Tiger Ni 9662529 Celine Hsieh 9662532.

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Presentation transcript:

Professor: Dr.Trappey Team: 9th Team Founders: Dean Sun Christie Hsieh Jimmy Yeh Tiger Ni Celine Hsieh Stephanie Jen

Executive Summary Situation Analysis Marketing Strategy Financials Agenda

Enjoy love and flowers…..

Always get Broken Heart and Bad Body…..

, we care for your health and life!!!

Product Conception How many calory of each food? Is there any ingredient bad to my health?

Product Conception People concern “How to eat healthily”

Product Calory meter MP3 player

Executive Summary Situation Analysis Marketing Strategy Financials Agenda

Market Summary Target Markets Female Elder Target Markets Female Elder Market Growth People spend more and more in health Market Growth People spend more and more in health Market Needs Simple to Use Individualized message Market Needs Simple to Use Individualized message

SW O SWOT Analysis  Innovative product  Competitive price  Need outside capital  Lack of brand awareness  Growing market  Diverse application T  Low entry barrier  Other portal device pedometer, walkman, mobile phone

Indirect Competitor Pedometer weak functionality Mobile Phone different target market MP3 player different target market

Product Features Quick information of food calory & ingredient Handset portable device Friendly user interface Individualized message

Executive Summary Situation Analysis Marketing Strategy Financials Agenda

Objective 5% market penetration within 3 years 5% market penetration within 3 years EPS>=10 within 2 years EPS>=10 within 2 years Breakeven within 1 year Breakeven within 1 year

Fatty Segment iCare helps you Slender & Confident! Obesity  Chronic  Overweight

Segment Female  Office Lady  Postpartum  Wedding iCare helps you Beautiful & Charming!

Segment Elder  Hypertension  Diabetes iCare helps you having Healthy Longevity!

Segment Students  Fashion  Word of mouth iCare gratifies your Stylish Life ! I want iCare !!!

Target We want all iCare users are Healthy 、 Charming 、 Strong!

Position

Price 1699 ! The healthy price just need

Place You could buy iCare everywhere!

Promotion Calory iCare Plentiful promotion channels!

Executive Summary Situation Analysis Marketing Strategy Financials Agenda

Marketing Expense Budget Media : 1,800,000 Activity : 3,200,000 Total : 5,000,000 channelbudgetratio(%) TV700,00014 Newspaper350,0007 Magazine150,0003 Radio100,0002 Web250,0005 Leaflet150,0003 Billboard100,0002 Totals1,800,00036% itembudgetratio(%) Public Relationship 500,00010 Internet Marketing 900,00018 Direct Marketing 800,00016 Experiential Marketing 1,000,00020 Totals3,200,00064% MediaActivity

Break-even Analysis Break-even Analysis : monthly Units Break-even monthly Sales Break-even Assumptions : Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated monthly Fixed Cost NT$5,111 NT$8,683,135 NT$1699 NT$525 NT$5,500,000

Break-even Analysis The Break-even point is about 5,000 unit sales.

Control Cost down version New function addition Promotion by celebrity

Thank You