Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile 1

October

Corporate Philosophy To spread happiness across the globe by providing unforgettable experiences This philosophy represents our company’s mission and the beliefs for which we stand. Each of our customers has his or her own definition of happiness. The Square Enix Group provides high-quality content, services and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a happiness all their own. October

Where We Work HQ’s, Sales, Operations Development Studios Square Enix Holdings October

Our Strategic Pillars 1.Globalization Market segmentation based on customer preference We do not believe one piece of software will sell everywhere Strong, local distribution channels are required 2.Becoming Network Centric Transforming both business model and content design Add services to our traditional engineering and sales, marketing operations e.g. analytics, metrics 3.Strengthening Own-IPs Our bond to the customer is our content brands Work towards creating 10+ compelling IPs Own IPs to ensure we have maximum flexibility to exploit in best way October

GAMES FOR GAMERS AAA GAME EXPERIENCES ON TABLETS & HIGH END SMARTPHONES QUALITY CASUAL GAMES FUN, ACCESIBLE AND MEANINGFUL ENTERTAINMENT Square Enix Europe Mobile Content October

mobile titles a year for you to be involved with Expertise in building global game brands & IP Global exposure for your products, services and company Marketing & brand partnerships, Starbucks, McDonalds, Coca-Cola, Telefonica O2, Nvidia, AMD, Channel relationships, Apple, Amazon, Google, Sony, Microsoft, Samsung Square Enix Europe: What We Bring October 2012

8 Brave new world, same old problems: hardware and OS fragmentation Recruitment Internal growing pains: console versus mobile speed of development, deployment and operations Game design: building the right product from the start is critical to launch success Polish: higher quality will be required to distinguish titles Finding quality developers who know their trade Developers using technology that is not robust or adaptable What We’ve Learnt... October 2012

9 What Are We Looking For In Development Partners? Honesty Proven tech Resource Ideas Dialogue October 2012

10 Q&A Questions Thank You