TPI Health Education Tobacco/Nicotine

The Least You Need to Know: DAY 1 Effects of smoking on the body. (review/pretest) How do tobacco warnings differ in Canada? “Quick Facts That Count” How many chemicals are in tobacco smoke? What is ETS? Identify the effects of ‘passive smoking’ or second-hand smoke. Discuss why people start smoking.

Do you think this would make an impact here in the U.S. in how people view smoking?

Examples of Canadian Warnings

The Dope on Nicotine

Why Do People Smoke? There are more than 4,000 chemicals n tobacco smoke…. nicotine is the primary one that acts on the brain, altering people's moods, appetites, and alertness in ways they find pleasant and beneficial.

"There is little doubt that if it were not for the nicotine in tobacco smoke, people would be little more inclined to smoke than they are to blow bubbles or to light sparklers.“

Benefits of Nicotine…? Users also say nicotine helps: Maintain concentration Reduce anxiety Relieve pain Dampen their appetites

The Stats Smoking is the leading cause of preventable death Cigarettes cause one in five deaths in the US Cigarettes kill one in three beginning smokers (3000 a day); this is half of continuing smokers 89% of adult daily smokers tried their first cigarette before age 18.

The Effects…pre-test…

Does Knowledge = Behavior The missing link? So it’s safe to say people know that smoking is detrimental to their health! -why do 3,000 still start everyday?

Cigarettes contain more than 4000 chemical compounds and at least 400 toxic substances. While the smoker is inhaling, a cigarette burns at 700 degrees Celsius at the tip and around 60 degrees in the core. This heat breaks down the tobacco to produce various poisons. As a cigarette burns, the residues are concentrated towards the butt. Hot stuff & battery acid…

In Case Nicotine Wasn’t Enough… They add licorice and cocoa, which sound innocent, except when you burn them they act as bronchodilators -- which makes you inhale more smoke so the nicotine gets further into your body. Tobacco companies put ammonia in cigarettes which makes your brain absorb more nicotine than it normally would.

This is your lung…this is your lung on… AFTER BEFORE

Quick Facts That Count The product they sell kills more people than AIDS, murder, suicide, fires, alcohol and all illegal drugs COMBINED. Smokers are admitted to hospitals twice as often as nonsmokers. Smoking is responsible for 87% of the lung cancer deaths in the United States

ButI Don‘tSmoke!ButI Don‘tSmoke!ButI Don‘tSmoke!ButI Don‘tSmoke! Exposure to environmental tobacco smoke (ETS) is responsible for approximately 3,000 lung cancer deaths per year among nonsmokers (~40K Deaths total a year) If both a child's parents smoke, it is the equivalent of the child actively smoking between 60 and 150 cigarettes per year. After the first month of life, infants of parents who smoke have higher mortality rates through the first year of life

What your dog is doing when you’re not looking…

"Veni. Vidi. Vici.”

Do Kids Even Have a Chance? They spent over $8 billion on advertising in That’s 14 times the money Nike made in Look at your watch. In the next hour, the tobacco industry will spend nearly $1 million on advertising.

"It’s a well-known fact that teen-agers like sweet products. Honey might be considered.” Brown AND Williamson (Newports) marketing report

"Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion this will require new brands tailored to the youth market.” "Comic strip type copy might get a much higher readership among younger people than any other type of copy.” “The base of our business is the high school student...It is the ‘in’ brand to smoke if you want to be one of the group.” RJ Reynolds (Camels) memo

Advertising Dollars at Work Of kids who smoke, 86% smoke the three most heavily advertised brands. The majority of adult smokers don’t smoke those brands Of all people who have ever tried a cigarette, 88% tried by age 18. Every day, the tobacco companies get about 3,000 new customers -- kids.

Identifying Advertising Techniques Personal Testimony Product Comparison Romantic/Sex Appeal Pleasure Appeal Maturity/Sophistication Appeal Bandwagon Effect Relaxation Appeal

Chewing Tobacco: Not a Safe Alternative What Can Chewing Tobacco Do to Me? Bad breath and yellowish-brown stains on your teeth Mouth sores (about 70% of spit tobacco users) Cracking and bleeding lips and gums Receding gums, eventually make your teeth fall outteeth Increased heart rate, high blood pressure, and irregular heartbeats, all leading to a greater risk of heart attacks and brain damage (from a stroke)high blood pressure Cancer

Once You Start You’re … Tobacco companies know that nicotine changes your brain so, eventually, your brain can’t function normally without it. Tobacco companies know that 70% of smokers want to quit but can’t. They also know that of the ones who try to quit only about 3% succeed.

“To cease smoking is the easiest thing I ever did. I ought to know, I’ve done it a thousand times.” ~Mark Twain

The Question is Are You Ready to Quit? Transdermal patches Inhalers Nicotine Gum Hypnosis “Cold turkey” Zyban *Transtheoretical Model