Sports & Entertainment Marketing II Objective 1.02 Discuss the impact of sports and entertainment marketing on the economy.

Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Include both goods and services Products Include both goods and services

Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes

Collegiate and Scholastic Teams UNC – University of North Carolina Duke University University of Okalahoma Ohio State University

Venues: Arenas, Stadiums, Coliseums, Speedways Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center

Commercial Facilities Marina Boat Land

Health Clubs Gold’s Gym YMCA Planet Fitness Ladies Fitness and Wellness

Recreation Aerobics Soccer Basketball Swimming Area parks

Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

Professional Individual Sports PGA World Tennis Association PBA

Professional Individual Sports Running Swimming Golf Bowling

AAU-Amateur Athletic Union Amateur Sports AAU-Amateur Athletic Union

Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry Nike Adidas Under Amour

Sport Sponsors NASCAR Sprint Cup Series Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club

Sports Media ESPN Fox Sports Net Sports Illustrated

Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry Capitol Records Bad Boy Entertainment Roc-a-fella Records J Records

Movie Industry Warner Brothers Disney Actors

Theme Parks Walt Disney World Carowinds Cedar Point

Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

Film Industry Sundance Film Festival

Television Industry NBC ABC CBS Cable TV

Dramatic Arts Industry Children’s Theatre Broadway Belk Theatre

Video Game Industry X-Box 360 Nintendo Wii Sony Playstation 3

Fine Arts and Science Industry Smithsonian Museum Mint Museum

Night Club Industry Club Ice 40/40 Club Rain

Literacy Industry Library Internet Books

Casinos Industry Las Vegas Reno Atlantic City Harrah’s Cherokee Casino

Hobbies/Craft Industry Southern Christmas Show

Trends in Sports & Entertainment Naming Rights X-Games Sport Specific Channels Entertainment Internet Web Casts MP3’s DVD’s

Importance of Sports and Entertainment 1.4 billion movie tickets are sold each year. Legal gambling generates between $60 and $90 billion a year. Book sales were $23.9 billion in 2009. http://www.plunkettresearch.com/entertainment-media-publishing-market-research/industry-and-business-data

Importance of Sports and Entertainment AVERAGE HOME GAME ATTENDANCE NFL NBA Chicago Bulls 21,855 Charlotte Bobcats 16,906 Detroit Pistons 11,719 Dallas Cowboys 85,512 Carolina Panthers 72,292 Cincinnati Bengals 49,251

Importance of Sports and Entertainment In 2010 16,972,000 people visited Disney’s Magic Kingdom. Top Ten Movies in US Avatar $760,505,847 Titanic $600,779,824 The Dark Knight $533,316,061 Star Wars $460,935,665 Shrek 2 $436,471,039

Importance of Sports and Entertainment Satellite TV Customers 46.4 Million 59.1% of US households have subscribe to cable TV.