Welcome to our presentation

Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Agenda Social issue Research Connection to Lynx Campaign Idea Summary

Sexual confidence

18-24 year olds?

50% of 18 to 24 year olds Lack personal confidence

Qualitative research Body image Stress of exams Lack of money Problems at college/University Not achieving goals Struggle find a solution to a problem

OUR RESEARCH REVEALED THAT THIS IS MAKING THEM… FEEL DOWN

Does being down have an impact on self- confidence? 84% 16%

45% talk with someone 41% ignore 14% other 55 % Of young men are not dealing with the issue properly

FEEL DOWN Depression

Can a brand change the way people feel YES! NO

Brands can give you the confidence to try different things… Brands have the potential to make a difference. Brand can be used to say an important message which perhaps you were unaware of.. Advertising campaigns can change your perception and hence your feelings… Yes of course, brands are what drive the world forward 18 – 24 year olds said…

Can Lynx play a part in self confidence? 77% YES

What makes year olds feel confident… Planning Positive outlook on life Motivation Goals & Objectives Belief from others Achieving something

90% of males claimed that they are happier and more confident when they have a ROUTINE

Why having a routine makes you feel confident ‘’I feel more confident when I have a routine as it makes me feel in control of my life’’ ‘’Planning the day helps me to achieve more’’ ‘’Routine is good for the body and helps to create a healthy state of mind’’ ‘’I feel less anxious/nervous about the day’’ ‘’It makes achieving your goals more possible’’ ‘’Having a routine helps me to stay more focused on my goals’’

When do people set their objectives?

How many people achieve their New Year’s objectives? 8%

#Feelgood campaign Lead a Healthier Lifestyle Get dream job Achieve expected grades Run the marathon

Where we will be focusing America France UK India Australia

Social media amongst 18 – 24 in these markets France 74% 24% 81% 42% 15% 86% 28% 27% USA UK 91% 64% 45% Australia

Stage 1 Raise Awareness Stage 2 Drive Engagement Stage 3 Co-creation COMMUNICATION PROCESS

Stage 1 Raise awareness

January 1 st 2016

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Social media pages

Stage 2 Drive engagement

Routine planner Day planner Timeline Timer checklist Reminder Accomplishment of the day in % Special dates Help (tips, solutions) Lynx social media App #feelgood

Blogging Pay bloggers Raise awareness and drive engagement

1 to 3 months Public Relations

3 months “You’re on target to reach your goals! Keep going. LYNX” “ Don’t give up, you’re almost there! Here is 10 tips on how to succeed. LYNX” PROGRESS

UK FRANCE INDIA AUSTRALIA USA 75% 60% 65% 40% 50% 6 months Public Relations & Statistics

Competition “Competition can improve performance and happiness” ‘’You perform better when You’re competing because as humans you have a desire to win’’ ‘’Gives me an end goal and something to look ahead to’’ ‘’It causes you to work harder’’ ‘’It gets your mind working harder and helps you to stay healthy and focused’’

Online competition 6 to 12 months VOTE who deserves help from lynx

Stage 3 Co-creation

Personal Routine development Feelings and thoughts Positive outcome Your next goal Lynx role and support About….

In these 6 months…

Rewards for Blogging Personal Care Products Discounts

1-3 months 3-6 months 6-9 months 9-12 months GOAL

Length of campaign 5 different countries Expand the campaign out to more countries Lynx Resolution Day

What we want to achieve through this campaign Engage and motivate customers via social media and other channels Highlight the importance of positive actions everyday To help consumers to reach their goals and make routine an important part of their day To change the perception of Lynx to a feel good brand Re-connect with target audience

Summary FOCUSFOCUS