Target Khadija Mertban Chrissy Lei Bo Ram Kim. Discount Retailer Selling Grocery Vegetable/Fruit Clothing/Toy Health and Beauty Product Electronics Furniture.

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Presentation transcript:

Target Khadija Mertban Chrissy Lei Bo Ram Kim

Discount Retailer Selling Grocery Vegetable/Fruit Clothing/Toy Health and Beauty Product Electronics Furniture Help shopping Guest 2

Stores Super Target Target City Target Total1,797 3

Team Members 361,000(2013) Revenue $ 72.6 billion(2013) 4

5 Operation Worldwide

Target Canada Co. Headquarter 1 st Store 127 Stores Present Acquisition of Most Zellers Stores 6

Headquarters 1000 Nicollet Mall Minneapolis, Minnesota USA 7

President Gregg Steinhafel MBA (1979) Merchandising & Operating (1979~1999) President(1999~present) 8

History Dayton Dry Goods Company(1902) 1 st Target(1962) News paper advertisement(1975) $ 1 billion(1979) Gift cards(1999) Target Canada Co.(2012) 9

High Quality Its owned and exclusive brand C9 by Champion, Archer Farms, Cherokee, Market Pantry Eco-friendly product SuperTarget : USDA certified organic produce retailer Global Sourcing Offices Vendor Qualification Assessment Factory Evaluation 10

Design Logo: Bull’s-eye Red color: noticeable & attractive Store Environment lowering ceiling & widening aisles Famous designers/ architect Michael Graves-- housewares, home décor Liz Lange—Liz Lange Maternity 11

Marketing Strategy Advertisement Promotion (coupon) Online(Target.com) Target Credit Card(RED Card)/Debit Card Gift Card 12

Help Communities Donate money – 5% of profit ($4 million/week) – Education – Museum (free day) Volunteer – Help children read – Clean environment – Work international 13

Data Breach Customer Data Stolen(Nov. 27 – Dec. 15) Credit/Debit Card Records Name/Address/Phone Number/ Address Efforts to Restore Faith Apology: 10% discount(Dec. 21,22) Transparency Free Credit Monitoring Financial Services Information Sharing & Analysis Center 14

Any questions? 15

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