Hacking on Locations Arnab Nandi User Location Hacker, Yahoo! Geo & Maps

Location Awareness for a better living! Sleep better! Have a more active social life – Offline! Get the breaking news that really matters! And … maybe you can use it to make coffee?? 2

What Yahoo offers Placefinder YQL Geo and WOEIDs Placemaker Other location-centric data – Locals, Traffic, Maps & Weather. 3

Location is not just (lat,lon) Introducing WOEIDs Location as a complex object And sometimes it is hidden 4

Interpreting location needs Context Matrimonial Advertisement The Iceland volcanic eruption 5

What's location app without Users? Detecting user location Check-in location Location brokerage – Yahoo! Fire Eagle 6

Typical use of location Location as a Filter Location as an Attribute Location as a Variable 7

Where can I find locations? Many digital assets have geo-tagging. – Images. – Tweets. – Users (and IP addresses) Not all content are directly geo-tagged … use Placemaker for text 8

Thank You! NEXT: Let’s locate your HACK!