Www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn Dao.

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Presentation transcript:

Dao of Social Media The perfect weapon in times of crises Copyright © 2010 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

2 Social Media - the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. What is… Dao – philosophy of harmony in everything, represented by the union of the opposites – chaos and order, positive and negative, earth and sky, the symbol In-Jan

3 Some figures: videos watched on YouTube daily articles in the biggest library - Wikipedia photos uploaded on flickr.com – average daily tweet count – average count of content units shared on Facebook weekly If Facebook was a country, it would be the 8 th most populated after Japan – Bulgarian profiles on Facebook now

4 Weapons – choose the right combination

Facebook - Twitter - Linkedin - YouTube - Flickr The five sacred animals

Making profiles -Making groups -Making pages Forging the weapon

conversations - discussions - commitment - information Training with the weapon Active everyday

8 Training with the weapon

9 Training with the weapon

mass-reach - precise campaigns - specific messages - fine tuning - direct communication Using the weapon in time of crises Cost-effective

quick responses - specific info - stopping rumors - no misunderstandings Using the weapon in time of crises Crises management

soft digital Aikido - hard digital Karate - over reach We can be your Dao-master The perfect digital services! We are second in Bulgaria by digital influence

Nestle - Coca-Cola - HP - National Geographic - ELLE - and many others… Now we are the Dao-master for: You can join the group! Do it with us!

Find us, talk with us! Lubomir Alamanov Managing Director APRA Porter Novelli facebook.com/Lubomir.Alamanov Twitter.com/LuboAlamanov

Thank You!