Connecting Chinese Worldwide CNRS – Camera Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

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Presentation transcript:

Connecting Chinese Worldwide CNRS – Camera Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China

Connecting Chinese Worldwide Camera ownership % own camera Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Brand of camera owned % Source: CNRS Jan-Jun 2004 Universe/ Sample: Camera owners in 36 China cities (37,356,712/ 15,713); Camera owners who watched Phoenix Chinese viewers in past month (6,456,657/ 2,536) Top 10 brands

Connecting Chinese Worldwide Potential camera purchasers % planning to buy camera in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Brand of camera planning to buy in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who planned to buy camera in the next 6 months in 36 China cities (2,941,764/ 1,048); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy camera in the next 6 months (547,061/ 191) Top 10 brands

Connecting Chinese Worldwide Digital camera ownership % own digital camera Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Brand of digital camera owned % Source: CNRS Jan-Jun 2004 Universe/ Sample: Digital camera owners in 36 China cities (4,796,619/ 1,908); Digital camera owners who watched Phoenix Chinese viewers in past month (1,147,533/ 423) Top 10 brands

Connecting Chinese Worldwide Potential digital camera purchasers % planning to buy camera in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Brand of digital camera planning to buy in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who planned to buy digital camera in the next 6 months in 36 China cities (2,547,141/ 911); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy digital camera in the next 6 months (483,131/ 168) Top 10 brands