Les Nubians Presentation on how 947 uses multi-platform as a content producer

In the beginning was the walkie talkie…and it evolved… And now we have…

…more than radio. We have MULTIMEDIA

Multimedia platforms Content that uses a combination of different content forms Multimedia includes a combination of text, audio, still images, animation, video and interactive content forms Multimedia refers to the convergence of different media forms

The internet has broadened what we know as traditional radio Any space is now radio space because of multimedia platforms Multimedia platforms are now challenging surveys that are used to measure listenership Multimedia presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation (podcasts or live streaming)

Case study:947

947 historical background The station first went on the air on September 1, It was the first SABC regional FM service called Radio Highveld. In September 1996 the SABC sold Radio Highveld to private enterprise, Primedia. On 1 September 2014 station changed it’s name from Highveld Stereo to 947.

How 947 uses multimedia

Using you phone or smart device to see what happens in studio. Interact with the content on social media. Listen to the show via app or podcasts

Conclusion Marketing and advertising Top 40 Joburg Day Helps your brand to grow…when used correctly