Sightseeing promotion in Akita City 17, November, 2010 Akita City Tourism Section

Contents 1 ． Summery of Akita City 2 ． Sightseeing Statistics 3 ． Policy for Sightseeing promotion

Akita City Tourism Section Tourism ~ 7 staffsFacility ~ 5 staffs Chief, vice-chief ~ 3 staffs ● Sightseeing promotion ● Products promotion ● Management of Akita Kanto Festival ● Sightseeing statistics ● Management of Website ● Inbound sightseeing ● Operation and maintenance) of sightseeing facilities(12 places) ● Observation (Operation and maintenance) of sightseeing facilities(12 places)

1 ． Summery of Akita City Center position. The capital of Akita Prefecture 30% of total population of Akita Prefecture km Yoshinobu Satake, Lord of Hitachi, was relegated to Akita by the Tokugawa shogun family 1604 The Senshu Park, located in the city center now, used to be a castle of Lord Satake family 1889 Foundation as a city 1997 The City of Akita became a core city Sake (seven brewer), rice, hot pot cooked, silver wired jewelry Akita Kanto Festival is held from 3 to 6, August. This is the one of the four biggest summer festivals in Tohoku (northeastern) area. Every year, it is expected to have 1.1 million people come and watch the performances of lanterns like big ears of rice.

2. Statistics AgePopulationRatio (%) 0~14 (young age) 40, ~64 (working age) 207, Over 65 (elderly age) 77, Total population 324,284 (Men 152,791, Women 171,493) Number of households 134,775 (As of November 1, 2010) Composition according to age(October 1, 2009) AkitaSapporoSendaiTokyoOsakaFukuoka Lowest temperature ( ℃ ) Highest temperature ( ℃ ) Average temperature ( ℃ ) Annual precipitation (mm)1,7291,1471,3041,8021,1651,692 Comparison with other city (2009)

Type of IndustryNumber of employedRatio (%) Proceed (JPN yen) First4, ,153million Second27, ,607million Third120, ,078,346million Total154, ,294,106million Number of farmers(2005) Number of employed(2005) and proceeds(2007) Number of housesRatio(%) Full-time farmer Farmer with a side job3, c.f.) The first industry ~ Farming, Forestry and Fishery The second industry ~ Mining, Processing industry, Manufacture and Construction The third industry ~ Commerce, Transportation, Information and Service business

Number of OfficeRatio(%) Wholesaler, Retailer4, Service occupation3, Restaurant, Hotel2, Construction company1, Medical welfare service Education Real estate business Manufacture Transportation business Financier ・ insurance underwriter Information industry Compound service business Official employee Others730.4 Office composition according to industry(2006)

(2008) (1) Yearly total number of visitors

(2) Monthly change of number of visitors

Spring (3) Route of tourist （ solid line ： more than 1,000 / Dotted line ： less than 1,000) Summer

Autumn Winter

An annual total amount Visitors just passed Akita city ↓ ↓ inland ⇔ coast & north area ⇔ south area Hub spot in large area (We don’t have beauty spot such as mountain, lake and historical building, but we have Air port, Station, Hotel, Restaurant, Downtown.)

秋田の地 域資源の 発掘 秋田 の情 報発 信 秋田 への 集客 Discovery of strong point To encourage Akita City ＝「 To revive regional economy by gathering tourist and money 」 Purpose Transmission of sightseeing information Day trip (personal consumption 10,394yen) 2006~ million →2010~ million +0.56million Staying trip (personal consumption 38,016yen) 2006~ million →2010~ million million Total number 2.3~2.5 ％ increase GOAL Establishment of Akita brand ① Tax revenue （ thousand yen ） 6,144,9465,669,4714,014, ② Population 326,271324,375322,478320,582 ② Decrease in the sum of personal consumption ＝ population decrease (in 3 years) 5,700 ×annual consumption 120 million yen ＝ 6.8 billion yen ① Decrease in tax revenue ＝ 2.1 billion yen According to trial calculation ・・・ Total economic loss ＝①＋②＝ 8.9 billion yen AKITA CITY TOURISM STRATEGY 3 ． Policy for Sightseeing promotion

Sightseeing Navigation for walking on the town Camera function + GPS function Many information would be expressed on the screen system development 2011 Japanese service starts 2012 polyglot service will start Bird’s-eye view Visual effects camera function docomo smartphone [Xperia]

Campaign of Akita Kanto Festival in metropolitan area Asakusa, Tokyo 29-30,May,2010

Inbound sightseeing Target: Nanning City, China Entrance to ASEAN Marketing special products of Akita & Selling package tour to Akita