CHAPTER 2 Organizational Strategy, Competitive Advantage, and Information Systems
Chapter Opening Case First problem Dana Deasy Solution: Reduce number of vendors
Chapter Opening Case (continued) BP’s second problem: Deepwater Horizon well exploded BP’s attempted solution
Before the Stores (IT’s About Business 2.1)
2.1 Business Processes Business Process Cross-Functional Business Processes
Notify Traveler Receive Ticket Order Reserve Seats Charge Credit Card Confirm Flight(s) Issue e-Ticket Plan Trip Check Flights Submit Ticket Order Receive e-Ticket Seats Available Use Credit Card? Charge OK? Seats Available ? Notify Traveler Frequent Flyer Mileage Sufficient? Subtract Mileage NO YES NO YES NO YES NO YES Traveler Airline Web Site YES NO
2.2 Business Process Reengineering and Business Process Management Business Process Reengineering Business Process Management
Business Pressures, Organizational Responses, and IT Support
Friedman’s Ten Flatteners Uploading Outsourcing Offshoring Call center in India
Friedman’s Ten Flatteners Supply chaining Insourcing Informing
Technology Pressures Technological Innovation and Obsolescence Information Overload
Technological Innovation and Obsolescence (continued) Innovation: Telegraph Obsolescence: Pony Express
Technological Innovation and Obsolescence (continued) Innovation: digital camera Obsolescence: film camera
2.4 Competitive Advantage and Strategic Information Systems Competitive Advantage Strategic Information Systems
Porter’s Competitive Forces Model
Porter’s Value Chain Model
Strategies for Competitive Advantage Cost Leadership Differentiation Innovation Operational Effectiveness Customer-orientation
Chapter Closing Case