SimplyBroken.com To create a startup strategy think about 3 time horizons Long- term Medium- term Short term Time-frameQuestions to answer  5+ years  months 1  3-6 months  What are the metrics, results and “story” will you have for raising the next round of funding?  What are the short term actions and priorities which you are focused on (e.g., feature development, partnerships, hiring)  What is your grand vision for the company? Horizon A B C 1 Depending when and if you need to start raising your next round

SimplyBroken.com Long term vision Improve people’s lives by motivating, measuring and improving all the activities that impact their life-energy (e.g., fitness, sleep) A

SimplyBroken.com To raise our A round, we will show traction, positive results and proof of concept for paying users B  Capture market share  Increase daily usage  Estimate user life-time value and define segmentation Goals Description Actions  Develop end-consumer functionality that will continue to support word-of- mouth growth and increased usage  Invest in marketing to grow user base  Deploy pricing tests to understand willingness-to-pay and segmentation  MAU – monthly avg. users  DAU – daily average users  DAU/MAU – repeat usage Metrics  Total signups  Total shared quiz  Estimated value per user

SimplyBroken.com Our company has 5 major priorities to accomplish in the next 3-6 months C 1. Scalability 2. UX redesign Description and goalsBy (date)  XXX  Set specific and measurable goals (e.g., Increase systems total capacity by 3X to XXX) Topic 3. Recruiting 4. Topic X 5. Feature Y …… …… …… ……  XXX