Foundations of Sociological Inquiry Survey Research.

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Presentation transcript:

Foundations of Sociological Inquiry Survey Research

Today’s Objectives  And the Winners Are….  Ethics and Human Subjects  Topics for Survey Research  How to Ask Questions  Questionnaire Construction  Types of Surveys  Strengths and Weaknesses of Survey Research  Questions?

156 students completed the survey for 30 extra credit points! And the Winners are…. 1st Choice 2nd 3rd Total points

156 students completed the survey for 30 extra credit points! And the Winners are…. 1st Choice 2nd 3rd Total points 4. Innocence

156 students completed the survey for 30 extra credit points! And the Winners are…. 1st Choice 2nd 3rd Total points 4. Innocence Fear of Crime

156 students completed the survey for 30 extra credit points! And the Winners are…. 1st Choice 2nd 3rd Total points 4. Innocence Fear of Crime Body Image

156 students completed the survey for 30 extra credit points! And the Winners are…. 1st Choice 2nd 3rd Total points 4. Innocence Fear of Crime Body Image Organizational Habits

Ethics and Human Subjects  Voluntary Participation  DO NO HARM  Anonymity & Confidentiality

When is survey research the best method available? 1. when collecting original data 2. when describing a population too large to observe directly 3. when measuring attitudes 4. all of the above

Topics for Survey Research  Birth, Death, Migration  Marriage, Divorce, Childbearing  Attitudes about War, Peace  Political Behavior, Involvement in Social Movements  Criminal Behavior, Contact with the Criminal Justice System, the Courts  Organizational Behavior  Employment, Wages  Education, Use of Technology, Skills  Attitudes/behaviors about Sex, Drugs, and Rock and Roll

How to Ask Questions  Select appropriate question forms.  Make items clear.  Avoid double-barreled questions.  Respondents must be competent to answer.  Respondents must be willing to answer.  Questions should be relevant.  Avoid negative items.  Avoid biased items and terms.

_____ questions have a respondent select an answer from a list provided. 1. Open-ended 2. Pre-test 3. Experimental 4. Close-ended

How to Ask Questions  Open-Ended Questions  questions for which the respondent is asked to provide his/her own answers.  Close-Ended Questions  survey questions in which the respondent is asked to select an answer from a list provided by the researcher.

Questionnaire Construction  Ordering Items in a Questionnaire  Appearance  Open-Ended or Closed-Ended First?  Questionnaire Instructions  Introductory comments and clear instructions  Pre-testing the Questionnaire

As a general rule, a questionnaire should be: 1. spread out 2. uncluttered 3. relevant 4. all of the above

Types of Surveys  Self-administered (mail out – mail back)  Telephone  Computer-Assisted Telephone Interviewing (CATI)  In person interviews  Computer-Assisted Survey Interview (CASI)  Online surveys

Strengths and Weaknesses of Survey Research  Strengths  Useful in describing large populations  Surveys are flexible  Standardized questions

Strengths and Weaknesses of Survey Research  Strengths  Useful in describing large populations  Surveys are flexible  Standardized questions  Weaknesses  Round pegs in square holes  Seldom deal with context of social life  Inflexible  Artificial  Weak on validity

Questions?