Charles H. Matthews, Chair, LCoB Steven Doehler, DAAP Carlee Poston Escue, CECH Jason Heikenfeld, CEAS University of Cincinnati “UC|3: The Role of Innovation Transformation, Academic, and Community Partners” 29 th Annual Entrepreneurship Education FORUM Cincinnati, OH 06 November 2011

2 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Agenda: Introductions UC|3 Vision, Mission, and Program Role of Innovation Transformation in the Curriculum Q&A

3 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Grassroots Initiatives Universities Support IncubatorsEvents Network Gov’t Angel Funds VC Funds

4 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati LCoB Engineering Law Medicine DAAP CCM A&S CECH

5 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Premise: Provide a mechanism by which ideators (across campus and the community) can work collaboratively on the development of new products and businesses.

6 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Problem/Opportunity: Many new product and business ideas are not pursued by faculty, students, and members of the community due to the time constraints and poor access to resources needed to develop their ideas Students need real-world problems to work on as part of their education

7 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Solution: Use ideation, evaluation and development of the new product and business ideas as course content across ideation, commercialization, and social need Develop cross college courses that create interdisciplinary teams of business, engineering, industrial design students, and more Extend course duration across multiple quarters/years Support and promote the channels needed to move IP to commercialization.

8 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati UC 3 conceptualize commercialize change! A certificate in Innovation Transformation.

9 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Provide a framework to partner a small, self-selected set of students with local innovators, entrepreneurs, policy makers, and funders Provide students the foundational courses to develop not only interesting but marketable ideas before they enter the required capstone project/thesis Provide mentoring during senior design/thesis to implement a marketable idea Promote a culture that builds strategic relationships to bring ideas to market at/after graduation UC 3 Vision

10 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Concept-Commercialization-Entrepreneurism

11 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati Introduction to Innovation Transformation (3 hrs) Summation Innovation Transformation (1 hr) Electives (9 hrs) Hybrid (12 hrs) Electives (9 hrs) Electives (9 hrs) Track Core DSGN 6000 Innovation & Ideation (3 hrs) Track Core ENTR 2001 Essentials of Entrepreneurship (3 hrs) Track Core OLHR 4051 Ideas as a Force for Change (3 hrs)

12 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati UC 3 for Engineering: the challenges (energy, environment, cyber security, etc.) are too complex for traditional engineering problem solving, need to engage other disciplines and more creative problem solving. Engineering for UC 3 : real prototypes, make functional demos, inject technology, solve complex multivariable problems, A REAL STARTUP! Accessibility! Easily fits into the ‘packed’ engineering curriculum, which is unique from many other programs which can delay graduation or require advanced placement. Is not just for ‘A’ students! Exposure and Interaction! Engineers interacting with business students, not a stretch... Political science? Fashion design? Psychology? A stretch! UC 3 – Engineering…

Questions and Answers Center for Entrepreneurship Education & Research Lindner College of Business ♦ Carl H. Lindner Hall ♦ Cincinnati, OH phone: (513) ♦ fax: (513) ♦ ♦ web: U niversity of C incinnati Preparing the next generation of entrepreneurs…

14 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati

15 Dr. Charles H. Matthews Lindner College of Business | University of Cincinnati